Tist tomonidan 2030 Messaging Gift Sovg'a kartasi

Tist tomonidan yaratilgan 2030 Messaging Gift Sovg'a kartasi — Sovg'a Buyumlari Dizayni tanlov toifasida nufuzli 2020 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirSovg'a Buyumlari· 2020

2030 Messaging Gift Sovg'a kartasi

muallif: Tist

Mijoz: Tist

Sovg'a Buyumlari toifasida A' Design Award Temir Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

2030 Messaging Gift Sovg'a kartasi haqida

2030 Messaging Gift — yigirma va o'ttiz yoshli iste'molchilar uchun mo'ljallangan sovg'a kartalari seriyasidir. Kartalardan global turmush tarzi kompaniyasining barcha brend do'konlarida foydalanish mumkin. Har bir kartada ushbu yosh guruhiga tanish bo'lgan so'zlar bilan yozilgan qisqa rag'batlantiruvchi, maqtovli, tasalli beruvchi yoki tabriklovchi xabar bor. O'lchami 50x90 millimetr bo'lgan o'nta turi ishlab chiqarilgan. Kartaning yuzasiga uch o'lchamli effekt berish uchun turli ranglar va materiallar qatlam-qatlam qilib joylashtirilgan. Bu kartalar odamlarga xabar yuborish va uni o'zlariga xotira sifatida saqlab qolish imkonini beradi.

Tan olinish

A' Design Award Temir Mukofoti haqida

2030 Messaging Gift Sovg'a kartasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. 2030 Messaging Gift Sovg'a kartasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. 2030 Messaging Gift Sovg'a kartasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
O'lchamlar va qadoqlash: 50mm*90mm0.03mm / 10 types
Teglar: Card, Message
Ishlab chiqarish texnologiyasi: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Dizayn muammosi: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Tadqiqot: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Ilhom: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Loyiha muddati: May ~ December, 2018, All brand stores of CJ Group in Korea
Ish jarayoni: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Jamoa a'zolari: TIST, Client : CJ