Fresh Blood DG Youth Madaniy ko'rgazma by Ruikang Xie

Fresh Blood DG Youth Madaniy ko'rgazma by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Tadbir va Voqea Dizayni Competition Category.

BronzaTadbir· 2021

Fresh Blood DG Youth Madaniy ko'rgazma

by Ruikang Xie

Client: Xiexie Design

A' Design Award Bronza Mukofoti Winner in Tadbir Category

23,220

Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Madaniy ko'rgazma

Fresh Blood DG Youth — Xitoyning Dongguan shahrida o'tkazilgan madaniy ko'rgazma. Ko'rgazma madaniy innovatsiyaning yangi ta'minoti mavzusi ostida oltita mahalliy ishtirokchini taqdim etadi. Tartib sabzavot bozoriga o'xshab tashkil etilgan bo'lib, savdogar stollari qatorlari ustida aylanuvchi sabzavot chiroqlari joylashtirilgan. Oltita mahalliy taom oltita ishtirokchining o'ziga xosligini ifodalaydi. Joy asl asarlarni sig'dira olmagani sababli, A5 varaqalari qovurilg'oz kabi ovqat shakllarida kesib olingan va matn hamda tasvirlar bilan chop etilgan. Eng katta qog'oz sumka 340 x 380 millimetr o'lchamga ega.

The Recognition

About the A' Design Award Bronza Mukofoti

Fresh Blood DG Youth Madaniy ko'rgazma A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Fresh Blood DG Youth Madaniy ko'rgazma yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Fresh Blood DG Youth Madaniy ko'rgazma ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen