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Portugal Vineyards Chakana Savdo Maydoni by Ricardo Porto Ferreira

Portugal Vineyards Chakana Savdo Maydoni by Ricardo Porto Ferreira is a highly esteemed winner of the very prestigious 2020 A' Design Award Oltin Mukofoti in Ichki Makon va Ko'rgazma Dizayni Competition Category.


OltinInterer· 2020

Portugal Vineyards Chakana Savdo Maydoni

by Ricardo Porto Ferreira

Client: Porto Architects

A' Design Award Oltin Mukofoti Winner in Interer Category

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Verified Award Winner

Verify Award Status for #103170

Colors

The Design

About Portugal Vineyards Chakana Savdo Maydoni

Portugal vineyards kontseptsiyasi do'koni onlayn vino mutaxassisi uchun birinchi jismoniy do'kon. Kompaniyaning bosh ofisiga yaqin joyda, ko'chaga qaragan va 90 m2 maydonni egallagan do'kon, qismlarga ajratilmagan ochiq rejadan iborat. Ichki makon aylanasi ko'rinmaydigan oq va minimal bo'shliqdir - portugal sharobining porlashi va namoyish etilishi uchun oq tuval. Raflar devorlar ichidan sharob teraslariga tayanib, 360 daraja chuqur chakana savdo tajribasida hisoblagichsiz ishlaydi.

The Recognition

About the A' Design Award Oltin Mukofoti

Portugal Vineyards Chakana Savdo Maydoni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Portugal Vineyards Chakana Savdo Maydoni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Portugal Vineyards Chakana Savdo Maydoni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A white canvas for the Portuguese wine to shine and be displayed. The interior is a blindingly white and minimal space with circular circulation. The shelves are carved out of the walls in reference to the wine terraces on a 360 degrees immersive retail experience with no counter. A retail space where staff are on the client side, suggesting, promoting and serving.
Dimensions & Packaging
Knauf, drywall system; Marilina, epoxy floor; Cin, paint; Ezpeleta, chairs; Lumit, lighting; Charme Versatil, fit-out.
Tags
Portugal Vineyards, terraces, curved walls, white space, minimal interiors
Production Technology
The curving walls are made of a gypsum board supported by a metal frame and the shelves are engineered wood supported in the same structure. The color is an element of the wine tasting process. After taking the decision to have a bright space we found that the RAL 9003 is the recommended color to be used as a background when observing the aging wine in the wine tasting events. It made sense to us to apply it to our concept as retail is all about the exhibition.
Design Challenge
The creative challenge of this project was to find that a circle plan could be the best answer for a squared existing space. Facing a squared plan, a cornered entrance and a secondary access we found our answer in the use of geometry. The displays are carved out of the walls in reference to the vineyard terraces in a circular shape that fills the customer field of view sensitively with indirect lighting and the sharp contrast between the product and the space.
Research
The initial challenges behind the space were to find the answers through geometry, to allow enough footfall to have the 600 references the clients intended to display, the design should allow the space to be used as a venue for suppliers presentations and to have an area for wine tasting. These requirements were answered through the definition of a radious that allowed the inner circle to gather about 50 people; three levels of terraces where all the bottles rest and a loop circulation that would be broken by the access points.
Inspiration
The traditional references to dark cellars and wood materials had to be completely disregarded. Out of this brief we immediately interpreter the need for light and an open plan. Also, while designing a retail space, where emotions tend to be rationalised and as a designer, we work to find solutions beyond the existing condition.
Project Duration
The project duration was from April to September 2019.
Operation Flow
Space with very linear, clear and open circulation where the staff is placed in center stage. From the moment clients enter the space they are accompanied side-by-side, with no counters, shelves or walls dividing or separating them from the staff members.
Patents
Copyrights belong to Porto Architects, 2019
Team Members
Ricardo Porto Ferreira
Image Credits
#1: Photographer Ivo Tavares Studio

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