Lavazza Desea Qahva Mashinasi by Florian Seidl is a highly esteemed winner of the very prestigious 2020 A' Design Award Platina Mukofoti in Maishiy Texnika Dizayni Competition Category.
PlatinaMaishiy Texnika· 2020
Lavazza Desea Qahva Mashinasi
Client: Lavazza
A' Design Award Platina Mukofoti Winner in Maishiy Texnika Category
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- Verified Award Winner
- Verify Award Status for #104729
The Design
About Lavazza Desea Qahva Mashinasi
Italiya qahva madaniyatining to'liq to'plamini: espressodan tortib to haqiqiy kappuchino yoki lattaga qadar taklif qiladigan do'stona mashina. Sensorli interfeys tanlovlarni ikkita alohida guruhga ajratadi - biri qahva, ikkinchisi sut uchun. Ichimliklar harorat va sut ko'pikini oshirish funktsiyalari bilan moslashtirilishi mumkin. Kerakli xizmat markazda yoritilgan piktogramma bilan ko'rsatiladi. Mashina maxsus shisha krujka bilan ta'minlanadi va Lavazzaning shakli tilini boshqariladigan sirt, nozik detallar va ranglarga, materiallarga alohida e'tibor beradi. tugatish.
The Recognition
About the A' Design Award Platina Mukofoti
Lavazza Desea Qahva Mashinasi A' Design Award Platina Mukofotining g‘olibi bo‘lib, bu haqiqatan ham noyob, nafis va ulug‘vor dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Platina g‘oliblari yaratilish mo‘jizalari, intellektual ijodkorlik chegaralariga guvohlik bo‘lib, o‘z dizaynerlarining tengsiz kasbiy mahorati va daholigini namoyon etadi. Ushbu dizaynlarning bir davr estetikasini belgilovchi, jamiyat farovonligiga hissa qo‘shuvchi hamda san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi eng mashhur asarlar bo‘lishi kutiladi. Lavazza Desea Qahva Mashinasi yuksak mukammallik darajasini namoyon etadi va o‘zining foydali hamda qimmatli xususiyatlari bilan dunyoni shubhasiz yaxshiroq joyga aylantiradi. Lavazza Desea Qahva Mashinasi istaklarni uyg‘otuvchi, ilhomlantiruvchi, hayajonlantiruvchi, xursand qiluvchi va katta quvonch tug‘diruvchi A' Design Award Platina Mukofotini qo‘lga kiritgan asardir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A friendly machine designed to offer the complete package of Italian coffee culture: from espresso to authentic cappuccino or latte. The touch interface arranges the selections in groups – one for coffee, one for milk. Drinks can be personalized with boost functions. Necessary service is indicated in the center. The machine comes with a dedicated glass mug and applies Lavazza’s form language with controlled surfacing, refined details and special attention to colors, materials & finish.
- Dimensions & Packaging
- 145mm / 380mm / 280mm
4,5 kg - Tags
- Lavazza, Coffee, Espresso, Cappuccino, touch interface
- Production Technology
- injection molding (ABS/SAN), glas, steel grid, painted main shell
- Design Challenge
- Much effort went into developing a shared common platform for two machines (Idola and Deséa) at the same time.
- Research
- conceptual and formal research, 3D modeling, mock-ups, prototyping
- Inspiration
- The product was designed to be a natural extension of the Lavazza A MODO MIO product line. The shoulder profile of the main shell lowers the perceived height of the product and the overall design was inspired by a series of different products - examples include a vase and automotive interior controls.
- Project Duration
- Turin, Italy
- Operation Flow
- Patented milk foaming technology, intuitive touch interface with acoustic feedback, quiet operation
- Team Members
- Florian Seidl
Angelica Rella
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