Hsuan-Hui Lee tomonidan Transformers the Skin Test House Pop Up Do'kon

Hsuan-Hui Lee tomonidan yaratilgan Transformers the Skin Test House Pop Up Do'kon — Ichki Makon va Ko'rgazma Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirInterer· 2021

Transformers the Skin Test House Pop Up Do'kon

muallif: Hsuan-Hui Lee

Mijoz: Birkin Creative Integrated Marketing Service Limited

Interer toifasida A' Design Award Temir Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Transformers the Skin Test House Pop Up Do'kon haqida

Transformers the Skin Test House — kosmetika brendi uchun mo'ljallangan pop up do'kondir. Do'kon po'lat konstruktsiyali konteynerlardan qurilgan, pol, shift va devorlar esa yog'och va ekologik toza materiallardan tayyorlangan. LED yoritgichli qutilar va vitrinalar mahsulotlarni ichkarida namoyish etadi. Bloklar o'n ikki soat ichida yig'ilishi va turli sonlarda birlashtirilishi mumkin, yomg'irli havo uchun esa soyabon qo'shilishi mumkin. Barcha materiallar qayta ishlatilishi mumkin bo'lib, do'kon jamoat joylarida o'tkaziladigan ko'rgazma tadbirlari uchun taxminan oltmish marta yig'ilgan va qayta bo'shatilgan.

Tan olinish

A' Design Award Temir Mukofoti haqida

Transformers the Skin Test House Pop Up Do'kon A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Transformers the Skin Test House Pop Up Do'kon yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Transformers the Skin Test House Pop Up Do'kon puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
O'lchamlar va qadoqlash: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Teglar: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Ishlab chiqarish texnologiyasi: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Dizayn muammosi: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Tadqiqot: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Ilhom: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Loyiha muddati: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Ish jarayoni: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Jamoa a'zolari: Birkin Creative Integrated Marketing
Rasm mualliflari: Birkin Creative Integrated Marketing