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3 Mobile Lifestyle Store Primary Function: Chakana savdo interyeri dizayni by Yan Yik Lun and Marco Choi

3 Mobile Lifestyle Store Primary Function: Chakana savdo interyeri dizayni by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 A' Design Award Kumush Mukofoti in Ichki Makon va Ko'rgazma Dizayni Competition Category.


KumushInterer· 2021

3 Mobile Lifestyle Store Primary Function: Chakana savdo interyeri dizayni

by Yan Yik Lun and Marco Choi

Client: IMO design

A' Design Award Kumush Mukofoti Winner in Interer Category

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Verified Award Winner

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The Design

About 3 Mobile Lifestyle Store Primary Function: Chakana savdo interyeri dizayni

Book Text: 3 Mobile Lifestyle Store — Gonkongdagi mobil aloqa brendi uchun chakana savdo interyeri dizayni. Do'kon 150 kvadrat metr maydonni egallaydi. Kontrastli qora va oq chiziqlar makonning har bir burchagidan o'tadi. Keng diagonal chiziqlar chiziqli yoritish paneli va pol naqshining shaklini belgilaydi. Yog'och pardozlar uyg'unlik va soddalik tuyg'usini qo'shadi. Mijozlarga xizmat ko'rsatish zonasida biznes-klass samolyot o'rindiqlaridan ilhomlangan shovqin yutuvchi matoli to'siqlar qo'llanilgan. Ochiladigan shisha to'siqlarga ega yopiq ustaxonada mashg'ulotlar o'tkaziladi va tadbirlar uchun savdo zonasiga ochilishi mumkin.

The Recognition

About the A' Design Award Kumush Mukofoti

3 Mobile Lifestyle Store Primary Function: Chakana savdo interyeri dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. 3 Mobile Lifestyle Store Primary Function: Chakana savdo interyeri dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. 3 Mobile Lifestyle Store Primary Function: Chakana savdo interyeri dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
Dimensions & Packaging
Total floor area: 150 metre square.
Tags
3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
Production Technology
For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
Design Challenge
The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
Research
The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
Inspiration
The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
Project Duration
The project started in Match 2019 in Hong Kong and finished in July 2019.
Operation Flow
The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
Patents
Copyrights belong to IMO design limited, 2019.
Team Members
Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung
Image Credits
IMO design, Bobby Wu

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