Yong Wong tomonidan Tongrentang Zhima Health Chakana savdo interyer dizayni

Yong Wong tomonidan yaratilgan Tongrentang Zhima Health Chakana savdo interyer dizayni — Ichki Makon va Ko'rgazma Dizayni tanlov toifasida nufuzli 2021 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinInterer· 2021

Tongrentang Zhima Health Chakana savdo interyer dizayni

muallif: Yong Wong

Mijoz: Beijing Tongrentang Health

Interer toifasida A' Design Award Oltin Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Tongrentang Zhima Health Chakana savdo interyer dizayni haqida

Tongrentang Zhima Health — Pekinda joylashgan tajriba do'konidir. Do'kon uch qavatda 5000 kvadrat metr maydonni egallaydi. Bu yerda oziq-ovqat qo'shimchalari, quvvatlantiruvchi mahsulotlar hamda sog'liqni saqlash texnologiyalarini o'z ichiga olgan salomatlik mahsulotlari bir joyda taklif etiladi. Interyerda yaxlit yog'och va latun kabi bir-biriga qarama-qarshi materiallar keng maydonlarda qo'llanilgan. Birinchi qavatdan yuqoriga qarab to'rtta mavzu taqdim etilgan: so'rov, oziq-ovqat, sog'ayish va davolash. Do'kon shuningdek mijozlar uchun qulay ijtimoiy makon vazifasini ham bajaradi.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Tongrentang Zhima Health Chakana savdo interyer dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Tongrentang Zhima Health Chakana savdo interyer dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Tongrentang Zhima Health Chakana savdo interyer dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
O'lchamlar va qadoqlash: 5000 square meters, 3 floors
Teglar: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Ishlab chiqarish texnologiyasi: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Dizayn muammosi: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Tadqiqot: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Ilhom: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Loyiha muddati: This project started in May 2019 and finished in December 2019 in Beijing.
Ish jarayoni: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Jamoa a'zolari: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Rasm mualliflari: Beijing Wuxiang Space Architecture Design