Yingtao Xu tomonidan LiNing 8th Gen Asosiy do'kon

Yingtao Xu tomonidan yaratilgan LiNing 8th Gen Asosiy do'kon — Ichki Makon va Ko'rgazma Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushInterer· 2021

LiNing 8th Gen Asosiy do'kon

muallif: Yingtao Xu

Mijoz: Li Ning (China) Sports Goods Co., Ltd.

Interer toifasida A' Design Award Kumush Mukofoti g'olibi

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Dizayn

LiNing 8th Gen Asosiy do'kon haqida

LiNing 8-avlod — 2049 kvadrat metrni qamrab olgan sport brendi uchun asosiy do'kon. Dizayn yugurish yo'laklari va basketbol maydonchalaridan ilhomlangan. Kirish qismida yugurish mahsulotlari ritm bilan porlab, rangini o'zgartiruvchi yorug'lik lentalari ostida namoyish etiladi. Markazdagi LED ekran basketbol maydonchalari ustidagi ekranlarni eslatadi va basketbol mahsulotlari namoyishini ramkaga oladi. Ichki yuzalarda oddiy sement ishlatilgan, javonlar esa uglerodli tola teksturasi bilan pardozlangan metall va zanglamaydigan po'latdan tayyorlangan. Javonlarni chiqindilarni kamaytirish uchun qismlarga ajratish va qayta ishlash mumkin. Mahsulotlar aniq mavzuli hududlarga guruhlangan.

Tan olinish

A' Design Award Kumush Mukofoti haqida

LiNing 8th Gen Asosiy do'kon A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. LiNing 8th Gen Asosiy do'kon ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. LiNing 8th Gen Asosiy do'kon ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
O'lchamlar va qadoqlash: The store's area is 2049 sqm.
Teglar: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Ishlab chiqarish texnologiyasi: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Dizayn muammosi: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Tadqiqot: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Ilhom: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Loyiha muddati: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Ish jarayoni: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Jamoa a'zolari: Designer: Xu Yingtao
Designer: Yu Danfeng
Rasm mualliflari: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.