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Beijing Huafa Mall Savdo Markazi by Zhuhai Huafa Properties Co., Ltd.

Beijing Huafa Mall Savdo Markazi by Zhuhai Huafa Properties Co., Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Ichki Makon va Ko'rgazma Dizayni Competition Category.


BronzaInterer· 2021

Beijing Huafa Mall Savdo Markazi

by Zhuhai Huafa Properties Co., Ltd.

Client: Zhuhai Huafa Properties Co., Ltd

A' Design Award Bronza Mukofoti Winner in Interer Category

Colors

The Design

About Beijing Huafa Mall Savdo Markazi

Beijing Huafa Mall Pekinning janubi-g'arbida joylashgan savdo markazi bo'lib, transport aloqalari, universitetlar va turar-joy binolari bilan o'ralgan. Bino yer ustida yetti qavat va yer ostida uch qavatdan iborat. Birinchi-uchinchi qavatlar chakana savdo galereyasini tashkil etadi. To'rtinchi-oltinchi qavatlarda restoranlar va ochiq havodagi ovqatlanish terrasalari joylashgan yopiq chakana savdo ko'chasi mavjud. Ettinchi qavat a'zolar uchun klub xonasidir. Butun bino bo'ylab egri shakllar va tabiiy ranglar qo'llanilgan, har bir qavatdagi o'simlik idishlari tabiat bilan bog'liqlik hissini uyg'otadi. Loyiha gul o'rmoni bo'ylab sayr qilish tajribasini taqdim etadi.

The Recognition

About the A' Design Award Bronza Mukofoti

Beijing Huafa Mall Savdo Markazi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Beijing Huafa Mall Savdo Markazi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Beijing Huafa Mall Savdo Markazi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This development is located at the southwest side of Beijing. The site is surrounded by well-developed transportation, universities, and residential buildings. The project aims to provide an experience of 'wandering through the flower forest' by integrating natural elements into the architectural design and indoor spaces.
Dimensions & Packaging
The project site area is 13,676sqm. There are 7 storeys above ground and 3 basements, with total floor area 45,811sqm. L1 to L3 is retail shopping arcade. L4 to L6 is retail street and restaurants with 5000sqm dining area including multi-levels outdoor dining terrace. L7 is 2,000sqm clubhouse with gym and swimming pool, designated for exclusive members. For Basement, B1 is a 4,000sqm supermarket with direct access to carpark, B2 to B3 are carpark with total over 600 parking spaces.
Tags
Interior, Retail, Shopping, Mall, Beijing, Contemporary, Innovative, Fluid, Huafa, Aedas
Production Technology
The curved water-inspired shapes of the interior echoes with the architecture and assures a continuous holistic inside-out experience imprinting a dynamic vibe with its streamline design while maintaining the warmth and the comfort of the spaces with a relaxing earthy color palette. The public space in L6 is covered by a skylight, shaping a double height magnificent retail street that can be enjoyed all year round. Planters are evenly planted in every level to create a connection with nature.
Research
Before commissioning the project, a thorough market research in retail activities of the location was done and targeted customers were identified. The new generation, university students, young family with kids and mid to high income families will be the major customers. A new shopping experience will be something they are looking for. A fresh look, innovative and attractive selfie spots are to be created to magnetize them. Both architectural and interior design are developed with this mission.
Inspiration
The main design concept is to create two completely different retail experiences within the same mall. A contemporary warm and stylish mall on the first three levels, and an indoor ecological and cultural open retail street on the top three levels. The mood of the alfresco indoors retail street level is designed to be relaxing and casual with open shopfronts and dedicated alfresco spaces. The typical shopfront boundaries are purposely blurred, creating more spacious, fresh and open atmosphere.
Project Duration
The project design started in January 2019 and schematic design is completed in May 2019. The project location is in Beijing Fangshan district and the design is done in Hong Kong. Together with the residential portion of the site at south bound, the project is exhibited in a showroom in Beijing since June 2019. The construction of the retail mall is targeted to be completed in2021 and opened in 2022.
Operation Flow
Simple and clear circulation design are the major essence of this mall. Main entrances are located near the road junctions to facilitate ingress to the mall. On the first 3 levels, a double-loaded shop arcade with large voids is designed. Retail activities are enticed through visual connection of these important voids. Express escalators draw people from L1 to L4 directly, bringing them to another level of experience. Lifts are also provided directly from carpark to all retail arcade levels.
Patents
Copyrights belong to Huafa Industrial Share Co., Ltd., Zhuhai
Team Members
Developer: Huafa Industrial Share Co., Ltd., Zhuhai
Architectural Designer: Aedas Asia Limited
Interior Designer: Aedas Asia Limited
Image Credits
Image #1: Atrium Design
Image #2: Main Entrance Design
Image #3: Shopping Arcade Design
Image #4: Shopping Arcade Design
Image #5: Lift Lobby Design

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