Be:side Kafe va Go'zallik by Akitoshi Imafuku and Lily Sugiyama

Be:side Kafe va Go'zallik by Akitoshi Imafuku and Lily Sugiyama is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Ichki Makon va Ko'rgazma Dizayni Competition Category.

BronzaInterer· 2021

Be:side Kafe va Go'zallik

by Akitoshi Imafuku and Lily Sugiyama

Client: Funabashiya

A' Design Award Bronza Mukofoti Winner in Interer Category

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Verified Award Winner

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Colors

The Design

About Be:side Kafe va Go'zallik

1805-yildan beri arrowroot mochi do'koni sifatida uzoq tarixga ega Funabashiya'ning yangi yo'nalishi uchun dizaynerlar ularning o'z ildizlariga qaytish va uzoq tarixni qadrlash muhimligini angladilar, shuning uchun asosiy do'konning ramziy glitsin navini butun kirish joyining dizayniga tatbiq etdilar. Bu dinamik kirish dizayni nafaqat Aoyama'dagi sokin turar-joy hududida ajralib turadi va odamlarning e'tiborini tortadi, balki mijozlar uchun ochiq havoda o'tirish joyi vazifasini ham bajaradi.

The Recognition

About the A' Design Award Bronza Mukofoti

Be:side Kafe va Go'zallik A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Be:side Kafe va Go'zallik yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Be:side Kafe va Go'zallik ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.
Tags: Japanese design, wisteria arbor, wood, simple
Production Technology: To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
Inspiration: Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
Project Duration: The project started in January 2020 and finished in July 2020 in Shibuya, Japan
Team Members: Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation
Image Credits: Daisuke Shima (ad hoc Inc.)