MG iSmart Axborot-ko'ngilochar tizim interfeysi by Star

MG iSmart Axborot-ko'ngilochar tizim interfeysi by Star is a highly esteemed winner of the very prestigious 2021 A' Design Award Oltin Mukofoti in Interfeys, Interaktiv va Foydalanuvchi Tajribasi Dizayni Competition Category.

OltinInterfeys· 2021

MG iSmart Axborot-ko'ngilochar tizim interfeysi

by Star

Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

A' Design Award Oltin Mukofoti Winner in Interfeys Category

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The Design

About MG iSmart Axborot-ko'ngilochar tizim interfeysi

MG iSmart — MG brendi avtomobillari uchun mo'ljallangan axborot-ko'ngilochar tizim interfeysidir. Interfeys ulanish imkoniyatlari, raqamli aloqa nuqtalari va aqlli yordamchilar asosida yaratilgan maxsus yechim bilan yangi bozorga chiqishni qo'llab-quvvatlaydi. Brend jamoasi va maqsadli bozorlardagi mijozlar bilan o'tkazilgan tadqiqot va g'oya yaratish sessiyalari foydalanuvchi yo'nalishlarini belgilashga yordam berdi. Uchta o'zaro ta'sir konsepsiyasi prototip sifatida ishlab chiqildi va yakuniy yo'nalish tanlanib, batafsil ishlab chiqilishidan oldin oltita vizual yo'nalish sinovdan o'tkazildi. MG iSmart bilan jihozlangan avtomobillar Hindiston va Tailand yo'llarida harakatlanmoqda.

The Recognition

About the A' Design Award Oltin Mukofoti

MG iSmart Axborot-ko'ngilochar tizim interfeysi A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. MG iSmart Axborot-ko'ngilochar tizim interfeysi misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. MG iSmart Axborot-ko'ngilochar tizim interfeysi kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Dimensions & Packaging: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Tags: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Production Technology: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Inspiration: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Project Duration: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Team Members: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.