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Kallucci Boot 3D Key Art by Mateus Morgan de Aguiar

Kallucci Boot 3D Key Art by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 A' Design Award Oltin Mukofoti in Kompyuter Grafikasi, 3D Modellashtirish, Teksturalash va Renderlash Dizayni Competition Category.


OltinKompyuter Grafikasi· 2021

Kallucci Boot 3D Key Art

by Mateus Morgan de Aguiar

Client: Morgan Studio

A' Design Award Oltin Mukofoti Winner in Kompyuter Grafikasi Category

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Verified Award Winner

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Colors

The Design

About Kallucci Boot 3D Key Art

Dizaynerning asosiy g'oyasi tog 'jinslari kabi oddiy elementlar orqali mahsulotga kerak bo'lgan chidamlilik va qarshilik aspektlarini, undan foydalanish va xaridorlarning turmush tarziga bevosita yaqinlashish edi. Qo'shilgan kristallar potentsial mijozlarning qiziqishini uyg'otadigan mistik havo berib, asosiy ob'ektga diqqatni jalb qilish uchun xizmat qiladi.

The Recognition

About the A' Design Award Oltin Mukofoti

Kallucci Boot 3D Key Art A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Kallucci Boot 3D Key Art misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Kallucci Boot 3D Key Art kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
Dimensions & Packaging
Width 5000px x Height 5000px 300dpi
Tags
boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
Production Technology
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge
The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
Project Duration
I started the piece on november 21 and it took about 1 month, ending on december 21.
Operation Flow
The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members
3D modelling and texturing: Mateus Morgan
Agency: Dote

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