Egor Maraev tomonidan Tinkoff Investment Reklama Videosi

Egor Maraev tomonidan yaratilgan Tinkoff Investment Reklama Videosi — Film, Video va Animatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaFilm· 2022

Tinkoff Investment Reklama Videosi

muallif: Egor Maraev

Mijoz: Blaster Studio

Film toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#122056 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Tinkoff Investment Reklama Videosi haqida

Tinkoff Investment — bank investitsiya xizmati uchun yaratilgan o'ttiz soniyalik reklama videosidir. Videoda asosiy qahramon sifatida Jorj Vashington tasvirlangan. U divanda o'tirib pitsa yeyayotgan, charchagan va dangasa holatda ko'rsatilgan, va u pulni ifodalaydi. Bu g'ayrioddiy tasvir asosiy g'oyani ifoda etadi — pul yaxshi holatda saqlanishi va ishlatilishi kerak. Animatsiya sel-animatsiya va kesma (cutout) animatsiyani raqamli kompozitsiyalash bilan birlashtirgan holda amalga oshirilgan. Video onlayn videolardan oldin prerol sifatida keng ko'rsatilgan va yuqori konversiya darajasiga erishgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Tinkoff Investment Reklama Videosi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Tinkoff Investment Reklama Videosi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Tinkoff Investment Reklama Videosi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
O'lchamlar va qadoqlash: 30 seconds duration
Teglar: video, 2d animation, animation, character, advertising video
Ishlab chiqarish texnologiyasi: Cel animation, cutout animation, Adobe After Effects compositing
Ilhom: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Loyiha muddati: Project started and ended in September 2020, it was targeted to russian internet audience.
Ish jarayoni: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Jamoa a'zolari: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin