Platina Qadoqlash · 2021
Pepsi NFL Limited Edition Ichimlik Bankasi Qadoqlash Dizayni
- A' Design Award Platina Mukofoti 2021 in Qadoqlash
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Ichimlik Bankasi Qadoqlash Dizayni
Pepsi NFL Limited Edition — Meksika bozori uchun yaratilgan ichimlik bankalar seriyasidir. To'rtta banka to'rtta amerika futboli jamoasini ulug'laydi: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders va New England Patriots. Har bir banka o'z jamoasining rang palitrasidan foydalanadi. Dinamik illyustratsiya uslubi sportning jismoniy tabiatini ifodalash uchun o'yinchilarni bo'rttirilgan nisbatlarda tasvirlaydi. Bankalar alyuminiydan tayyorlangan va yuqori aniqlikdagi ofset bosma usulida chop etilgan. Ushbu seriya raqamli kampaniya bilan bog'langan bo'lib, do'konlarda va onlayn tarzda sotilgan.
About the A' Design Award Platina Mukofoti
Pepsi NFL Limited Edition Ichimlik Bankasi Qadoqlash Dizayni A' Design Award Platina Mukofotining g‘olibi bo‘lib, bu haqiqatan ham noyob, nafis va ulug‘vor dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Platina g‘oliblari yaratilish mo‘jizalari, intellektual ijodkorlik chegaralariga guvohlik bo‘lib, o‘z dizaynerlarining tengsiz kasbiy mahorati va daholigini namoyon etadi. Ushbu dizaynlarning bir davr estetikasini belgilovchi, jamiyat farovonligiga hissa qo‘shuvchi hamda san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi eng mashhur asarlar bo‘lishi kutiladi. Pepsi NFL Limited Edition Ichimlik Bankasi Qadoqlash Dizayni yuksak mukammallik darajasini namoyon etadi va o‘zining foydali hamda qimmatli xususiyatlari bilan dunyoni shubhasiz yaxshiroq joyga aylantiradi. Pepsi NFL Limited Edition Ichimlik Bankasi Qadoqlash Dizayni istaklarni uyg‘otuvchi, ilhomlantiruvchi, hayajonlantiruvchi, xursand qiluvchi va katta quvonch tug‘diruvchi A' Design Award Platina Mukofotini qo‘lga kiritgan asardir.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
