Steady Power Wire Art San'at Installatsiyasi by Inception Cultural and Creative Co., Ltd

Steady Power Wire Art San'at Installatsiyasi by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Bronza Mukofoti in Tasviriy San'at va San'at Installatsiyasi Dizayni Competition Category.

BronzaTasviriy San'at· 2022

Steady Power Wire Art San'at Installatsiyasi

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

A' Design Award Bronza Mukofoti Winner in Tasviriy San'at Category

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The Design

About Steady Power Wire Art San'at Installatsiyasi

"Steady Power Wire Art" kompaniyaning yubiley ko'rgazmasi uchun yaratilgan san'at installatsiyasidir. Installatsiyada elektr sim va kabel ishlab chiqaruvchi kompaniya tomonidan taqdim etilgan mis simlar yordamida kompaniyani ramziy qiluvchi katta daraxt konturi yaratilgan. Daraxtdan kundalik hayotning besh sahnasi tarqaladi: bo'tqa savdo do'koni, ovqat stoli, poezd, ibodatxona va mayoq. O'zgaruvchan yoritish va audio hikoya sim shakllariga hamroh bo'ladi, shu bilan birga simlarning soyalari devorlar va shiftga tushadi. Asar 281 kvadrat metr maydonni qamrab oladi va elektr energiyasi oddiy kundalik hayotni qanday qo'llab-quvvatlashini ko'rsatadi.

The Recognition

About the A' Design Award Bronza Mukofoti

Steady Power Wire Art San'at Installatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Steady Power Wire Art San'at Installatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Steady Power Wire Art San'at Installatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
Dimensions & Packaging: Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
Tags: Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
Production Technology: When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
Research: The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
Inspiration: When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity.
Project Duration: The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
Operation Flow: The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd