Essence Zirak by Masoud Serati Nouri is a highly esteemed winner of the very prestigious 2022 A' Design Award Bronza Mukofoti in Zargarlik Dizayni Competition Category.

BronzaZargarlik· 2022

Essence Zirak

by Masoud Serati Nouri

Client: Gemod’art

A' Design Award Bronza Mukofoti Winner in Zargarlik Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Essence Zirak

Essence — koronavirus pandemiyasidan oldin va keyingi inson aloqalaridan ilhomlangan zirak. Asosiy shakli sharsimon bo'lib, chiziqlar sirt bo'ylab harakatlanib, bir-birini kesib o'tadi. Ushbu chiziqlar hayotning mohiyatini anglatuvchi yarim yashirin oq marvaridni o'rab turadi. So'ngra chiziqlar ijtimoiy masofaga ishora qiluvchi, qarama-qarshi qorong'i rangdagi kichik marvaridlar bilan yakunlanadi. Sharning ostida 20 mm uzunlikdagi alohida marjon osilib turadi. Dizayn dasturiy ta'minot yordamida modellashtirilgan, 3D bosib chiqarish va to'g'ridan-to'g'ri quyish usulida ishlab chiqarilgan, marvaridlar esa qo'lda o'rnatilgan.

The Recognition

About the A' Design Award Bronza Mukofoti

Essence Zirak A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Essence Zirak yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Essence Zirak ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The spherical shape of the design inherently has the power to attract the viewer, in which the movement and intersection of the lines on it creates a stronger connection, which his relationship is strengthened by the presence of a semi-hidden pearl and small visible pearls with a contrasting color and a pendant separated from the design.
Dimensions & Packaging: The general shape of this design can be made in any size and of course in a size that the earrings do not bother the user, and also the length of the pendant is 20 mm and the length of 10 prongs for small pearls are 5 mm.
Tags: corona virus, earrings, life, human connections, social distancing
Production Technology: This design’s modeling was done using the Matrix software, which 3D printing technology was sued to make it in the first stage, and then direct casting. In the final stage, pearls are placed manually.
Design Challenge: The main challenge and goal of this project was to create an everlasting work with the concept and view that is correct and consistent with its time, which shows the situations and relationships of human life in the period of the outbreak of Corona virus, which years later will be mentioned.
Research: The designer's involvement and influence from the corona outbreak, as well as the influence from the circumstances of the people and the unprecedented number of incidents and casualties, led to the fact that among all the related incidents and issues of human social communication and comparing it with before and after the Corona virus outbreak, lead to creation of this idea and work.
Inspiration: The life before and after the outbreak of the Corona virus as the world's main topic has been the inspiration of this work.Before the Corona virus all the people were communicating with each other while after that connection between people was weakened and the social distance between them occurred where even the essence of human life beings was broken, leadingly everyone sank into their own.
Project Duration: The ideation of the design and it's design started at the fastest possible time in early April 2021 and on May 10,2021,it was completed in Iran and the city of Tabriz.
Operation Flow: The continuity of the lines of the work from the pendant to the movement on the spherical surface and enclosing the white pearl as a precious gem of life and finally stopping the lines when turning them into small pearls with dark and contrasting color, delivers the idea and purpose of the design to the audience.
Image Credits: Image #1:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #2:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #3:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #4:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #5:Illustrator, Pouya Hosseinzadeh, Render, 2021