SIG Design tomonidan Bay Kosmetika Chakana Savdo Do'koni

SIG Design tomonidan yaratilgan Bay Kosmetika Chakana Savdo Do'koni — Ichki Makon va Ko'rgazma Dizayni tanlov toifasida nufuzli 2022 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirInterer· 2022

Bay Kosmetika Chakana Savdo Do'koni

muallif: SIG Design

Mijoz: Sephora

Interer toifasida A' Design Award Temir Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Bay Kosmetika Chakana Savdo Do'koni haqida

Sephora-ning ikonik qora va oq chiziqlari odamlar oqimini boshqarish va iste'molchi tajribasini yaxshilash uchun vizual fokus sifatida ishlatilgan. Optik illyuziya va to'lqinlarning chiziqli tarkibi Sephora ko'rfazini hosil qiladi, bu esa boshqa vizual tajribaga olib keladi. Qora va oq ustunlardagi chiziqlar kosmosning ichki qismiga cho'ziladi va shu bilan tabiiy vizual qo'llanma hosil qiladi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Bay Kosmetika Chakana Savdo Do'koni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Bay Kosmetika Chakana Savdo Do'koni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Bay Kosmetika Chakana Savdo Do'koni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
O'lchamlar va qadoqlash: The project space is 424 ㎡.
Teglar: cosmetics retail space, bay, stripes, consuming experience
Ishlab chiqarish texnologiyasi: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Dizayn muammosi: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Tadqiqot: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Ilhom: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Loyiha muddati: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Ish jarayoni: /
Jamoa a'zolari: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Rasm mualliflari: Image #1-image #5 Photographer ：Lerong Huang