Moree Wu tomonidan Future of Banking Tushuntiruvchi Harakatli Grafika

Moree Wu tomonidan yaratilgan Future of Banking Tushuntiruvchi Harakatli Grafika — Film, Video va Animatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushFilm· 2022

Future of Banking Tushuntiruvchi Harakatli Grafika

muallif: Moree Wu

Mijoz: Julius Baer

Film toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Future of Banking Tushuntiruvchi Harakatli Grafika haqida

Vu xonim ushbu videoni Julius Baer uchun potentsial investor uchun yangi raqamli mahsulotining ishlash usulini tushuntirish uchun yaratdi. Kontseptsiya, syujetlar taxtasi, uslublar ramkalari dizaynidan animatsiyagacha, u og'ir ish oqimi, raqamlashtirish va yangi davr o'rtasidagi farqni qanday tasavvur qilishni o'ylab topdi. U o'ziga xoslikni oshirish uchun vizual metaforalarni qo'shdi. Aniq hikoya va vizual diqqatga sazovor joylarga ega video yaratish uchun ijodiy fikrlash va texnikadan foydalanildi. Ushbu video yangi raqamli mahsulot olib keladigan go'zal kelajakni ko'rsatdi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Future of Banking Tushuntiruvchi Harakatli Grafika A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Future of Banking Tushuntiruvchi Harakatli Grafika ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Future of Banking Tushuntiruvchi Harakatli Grafika ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
O'lchamlar va qadoqlash: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Teglar: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Ishlab chiqarish texnologiyasi: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Dizayn muammosi: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Tadqiqot: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Ilhom: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Loyiha muddati: The project started in December 2019 in New York and finished in March 2020 in New York.
Ish jarayoni: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Jamoa a'zolari: Moree Wu
Rasm mualliflari: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.