Fragrance Gallery Primary Function: Chakana savdo interyer dizayni by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award Kumush Mukofoti in Ichki Makon va Ko'rgazma Dizayni Competition Category.
KumushInterer· 2022
Fragrance Gallery Primary Function: Chakana savdo interyer dizayni
Client: SODA Architects
A' Design Award Kumush Mukofoti Winner in Interer Category
Verified Award Winner
Verify Award Status for #128567The Design
About Fragrance Gallery Primary Function: Chakana savdo interyer dizayni
Book Text: Fragrance Gallery — Pekindagi atir brendi uchun mo'ljallangan, 314 kvadrat metr maydonni qamrab oluvchi chakana savdo interyeri. Bu maydon an'anaviy do'kon sifatida emas, balki san'at galereyasi ko'rinishida tashkil etilgan. Kirish qismi taxminan 5000 ta qayta ishlangan atir shishasidan qurilgan bo'lib, u kunduzi va tunda rangini o'zgartiradigan media tuzilmani hosil qiladi. Asosiy zalda 20 metr uzunlikdagi egri sirt atirlar teksturasi hamda tarix va xom ashyo haqidagi ma'lumotlarning raqamli proyeksiyalarini namoyish etadi. Dizayn vizual, tovush, hid va interaktiv elementlarni birlashtiradi hamda tashrif buyuruvchilarni mustaqil sayohat davomida yo'naltiradi.
The Recognition
About the A' Design Award Kumush Mukofoti
Fragrance Gallery Primary Function: Chakana savdo interyer dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Fragrance Gallery Primary Function: Chakana savdo interyer dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Fragrance Gallery Primary Function: Chakana savdo interyer dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
- Dimensions & Packaging
- 314 Square Meters
- Tags
- Media space, Media integrated store, Digital installation, Fragrance gallery
- Production Technology
- The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
- Design Challenge
- How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.
The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share
The final showroom meets the above requirements and at the same time achieves a promising communication result. - Research
- We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
- Inspiration
- This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision. - Project Duration
- The project started in August 2019 and finished in October 2020 in Beijing.
- Operation Flow
- The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.
The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei - Image Credits
- Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
