Chasing Light Primary Function: Ko'rgazma zali by AD Architecture

Chasing Light Primary Function: Ko'rgazma zali by AD Architecture is a highly esteemed winner of the very prestigious 2022 A' Design Award Kumush Mukofoti in Ichki Makon va Ko'rgazma Dizayni Competition Category.

KumushInterer· 2022

Chasing Light Primary Function: Ko'rgazma zali

by AD Architecture

Client: AD Architecture

A' Design Award Kumush Mukofoti Winner in Interer Category

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Verified Award Winner
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Colors

The Design

About Chasing Light Primary Function: Ko'rgazma zali

Book Text: Chasing Light — Xitoyning Foshan shahridagi keramik plitka brendi uchun loyihalashtirilgan ko'rgazma zali. Ichki makon 890 kvadrat metrni egallaydi hamda qabulxona, namoyish va tajriba zonalarini birlashtiradi. Keramik plitka mahsulotlari to'rt toifaga bo'lingan va makon ichidagi gorizontal hamda vertikal sirtlarda namoyish etiladi. Xonalarning geometrik shakllari va o'lchamlari yirik agglomeratlangan tosh panellarni ta'kidlab ko'rsatadi. Yorug'lik panellarning tabiiy teksturasini kuchaytiradi. Asosiy materiallarga agglomeratlangan tosh panel, badiiy bo'yoq, zanglamaydigan po'lat va akril kiradi. Tartib tashrifchilarni aniq marshrut bo'ylab yo'naltiradi.

The Recognition

About the A' Design Award Kumush Mukofoti

Chasing Light Primary Function: Ko'rgazma zali A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Chasing Light Primary Function: Ko'rgazma zali ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Chasing Light Primary Function: Ko'rgazma zali ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product display space continues the overall design logic. To solve the problem of exhibition, ceramic tile products are divided into four categories, and are showcased in a pure manner on the horizontal and vertical surfaces within the space. With the interaction of light and geometric forms, and based on architectural aesthetics, the design expresses the confidence of the space and highlights the high-end products.
Dimensions & Packaging: Building area:890 square meters
Type:Showroom
Tags: AD ARCHITECTURE, Xie Peihe, plain aesthetics, light & geometric forms, corporate headquarters, brand display
Production Technology: The geometric form and scale of the space highlight the large size of sintered stones. Complemented by light, the textures of natural sintered stones are strengthened. The tranquil light, powerful forms and natural tactile experience are intriguing, evoking various emotions and thinking.
Main materials: sintered stone panel, artistic paint, stainless steel, acrylic
Design Challenge: Conventional showrooms face two common problems. First, the conventional spatial pattern restricts products to expressing themselves. Second, unreasonable ways of product display make the space disorderly, and do not well show the strengths of products, thereby lowering buyers' shopping desires.
There are 38 types of sintered stone panels, which can be used in 54 different ways in various spaces. To efficiently display the diversified uses of such a variety of products posed a big challenge.
Research: The design breaks the homogeneous design of conventional showrooms and ways of product display, and enables products to resonate with the space, nature, people and time. It's a bold exploration of showroom design in China's ceramics sector.
By releasing the column networks of the space, the project creates a free, relaxing spatial atmosphere and well-organized circulation route, allowing visitors to experience all products and participate in every spatial node by following the set circulation.
Inspiration: Based on the core values of the ceramic tile brand with a history of 25 years, the project adopts the design logic that meets the demands of contemporary and future exploration, and shows respect to the brand's culture and core. The design team dug into the philosophy that respects nature and values a plain aesthetic. Through architectural space and light, the designers expressed their understanding of the ceramic tile products with a confident attitude.
Project Duration: Start time: 2021.08
Completion time: 2021.11
Location: Foshan, Guangdong Province
Operation Flow: The reception lobby breaks the original high and closed space, lowers the height of the ceiling, and creates interesting forms and a sense of strength, which visually extends the interior surfaces, enriches the spatial layers and effectively removes the oppressive feeling brought by closed space.
The design displays the brand's image in an interactive manner, and creates connection between the 12 square columns and the brand. Several transitional spaces are inserted to link spatial nodes.
Team Members: Chief designer:Xie Peihe
Furnishings:AD ARCHITECTURE
Image Credits: Ouyang Yun