Vessi Animation Mahsulot Animatsiyasi by Mateus Morgan

Vessi Animation Mahsulot Animatsiyasi by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award Kumush Mukofoti in Film, Video va Animatsiya Dizayni Competition Category.

KumushFilm· 2022

Vessi Animation Mahsulot Animatsiyasi

by Mateus Morgan

Client: Morgan Studio

A' Design Award Kumush Mukofoti Winner in Film Category

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Verified Award Winner

Verify Award Status for #136048

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Vessi Animation Mahsulot Animatsiyasi

Vessi Animation — botinka uchun yaratilgan reklama animatsiyasidir. Animatsiya mahsulotni tabiiy vizual elementlar orqali taqdim etib, poyabzalni mijozning turmush tarzi bilan bog'laydi. Suv botinkaning xususiyatlariga ishora qilsa, bulutlar yengillikni anglatadi. Botinka fotosuratlardan namuna sifatida foydalanib, 3ds Max dasturida qattiq sirt (hard surface) texnikalari yordamida modellashtirilgan va charm teksturalari qo'llanilgan. Renderlash Redshift orqali, simulyatsiyalar esa Houdini yordamida amalga oshirilgan. Animatsiya tushuntiruvchi matnsiz, mahsulot veb-sayti va ijtimoiy tarmoqlarda ishlatilgan.

The Recognition

About the A' Design Award Kumush Mukofoti

Vessi Animation Mahsulot Animatsiyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Vessi Animation Mahsulot Animatsiyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Vessi Animation Mahsulot Animatsiyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
Dimensions & Packaging: 1920X1080
Tags: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
Project Duration: It toke around 2 months to finish
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan