Deji Cultural Complex Muzey by Masato Kure and Masashi Ota

Deji Cultural Complex Muzey by Masato Kure and Masashi Ota is a highly esteemed winner of the very prestigious 2023 A' Design Award Platina Mukofoti in Ichki Makon va Ko'rgazma Dizayni Competition Category.

PlatinaInterer· 2023

Deji Cultural Complex Muzey

by Masato Kure and Masashi Ota

Client: The Triangle.jp Co., Ltd

A' Design Award Platina Mukofoti Winner in Interer Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Deji Cultural Complex Muzey

Deji Madaniy Majmuasi madaniy san'at va tijorat ob'ektlarining uyg'unligini taqdim etadi. Uning 7300 m2 yuqori qavatida san'at muzeyi, muzey, kitob do'koni, do'konlar va kafeni o'z ichiga olgan oltita keng qamrovli ob'ekt joylashgan. Ushbu ob'ektlarning birgalikda mavjudligi mijozlarga boshqa paytda tashrif buyurmaydigan joylarga ham kirib ko'rish imkonini beradi. The Triangle. JP dizayn innovatsiyasining o'ziga xosligi shundaki, ular bo'shliqlar orasidagi devorlarni butunlay olib tashlashgan. Bo'linmalarni bartaraf etish orqali, fazo ichki va tashqi tomonlar o'rtasidagi chegaralardan ozod qilindi hamda mijozlarga fazoga kirishdan oldin kichik "oldindan ko'rish" imkoniyati berildi.

The Recognition

About the A' Design Award Platina Mukofoti

Deji Cultural Complex Muzey A' Design Award Platina Mukofotining g‘olibi bo‘lib, bu haqiqatan ham noyob, nafis va ulug‘vor dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Platina g‘oliblari yaratilish mo‘jizalari, intellektual ijodkorlik chegaralariga guvohlik bo‘lib, o‘z dizaynerlarining tengsiz kasbiy mahorati va daholigini namoyon etadi. Ushbu dizaynlarning bir davr estetikasini belgilovchi, jamiyat farovonligiga hissa qo‘shuvchi hamda san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi eng mashhur asarlar bo‘lishi kutiladi. Deji Cultural Complex Muzey yuksak mukammallik darajasini namoyon etadi va o‘zining foydali hamda qimmatli xususiyatlari bilan dunyoni shubhasiz yaxshiroq joyga aylantiradi. Deji Cultural Complex Muzey istaklarni uyg‘otuvchi, ilhomlantiruvchi, hayajonlantiruvchi, xursand qiluvchi va katta quvonch tug‘diruvchi A' Design Award Platina Mukofotini qo‘lga kiritgan asardir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DEJI Cultural Complex is a new type of entertainment venue that provides a fusion of cultural arts complex and commercial facility on its top 7300m2 floor. The place has sophisticated yet inviting ambiance since there is no walls between each area. Eliminating entire walls freed the space from having the boundaries between inside and outside that giving customers a little preview before entering the space. The entire design reflects the culture, people, and the city of Nanjing. Therefore, visiting this complex easily becomes part of their lifestyle.
Dimensions & Packaging: DEJI Cultural complex has six extensive facilities including an art museum, a museum, a bookstore, shops, and a cafe on its top 7300m2 floor.
Tags: museum, art, interior design, commercial interior, contemporary art
Production Technology: The innovation of our design is that we entirely got rid of walls between spaces. By eliminating partitions, it freed the space from having the boundaries between inside and outside that gives customers a little preview before entering the space. Two main ideas have used to eliminate the boundaries. First is water. We installed large water basins at the entrance instead of walls. The second is rods. Instead of having solid walls, countless white rods are hanging from ceiling.
Design Challenge: The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. Our lifestyle has changed dramatically, and the joy of shopping physically was taken away.
Research: By combining cultural-arts complex and commercial facility, it elevated the brand value of the mall. It gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design made the luxury mall feel less exclusive and more comfortable for everyone to stop by and enjoy.
Inspiration: The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. We believe what satisfies people is not just simply buying product, but it is the entire experience before and after it. We design the facility not just to offer a beautiful place, but to provide a space that people can enjoy quality time. What people can experience there is something people would not be able to experience if they were shopping online.
Project Duration: The project started in January 2021 in Nanjing, China. Constriction period was 5 month and completed in February 2022.
Operation Flow: We believe that the integration of commercial and cultural facility creates more sustainable economic benefit. It elevated the brand value of the facilities and gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design inherited the culture and history of Nanjing city in a modern way while promoting wellbeing of the people by understanding their needs.
Team Members: Masato Kure
Masashi Ota
Yuki Kashiwakura
Image Credits: Inter_mountain