Changsha Fundoland Ko'ngilochar majmua by Xiang Li

Changsha Fundoland Ko'ngilochar majmua by Xiang Li is a highly esteemed winner of the very prestigious 2023 A' Design Award Kumush Mukofoti in Ichki Makon va Ko'rgazma Dizayni Competition Category.

KumushInterer· 2023

Changsha Fundoland Ko'ngilochar majmua

by Xiang Li

Client: X+Living

A' Design Award Kumush Mukofoti Winner in Interer Category

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Verified Award Winner

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Colors

The Design

About Changsha Fundoland Ko'ngilochar majmua

Changsha Fundoland — Xitoyning Changsha shahrida joylashgan ko'ngilochar majmuadir. Ichki makon 4500 kvadrat metrdan ortiq maydonni egallaydi va o'ndan ortiq ko'ngilochar zonalarni, jumladan restoranlar, pab, jonli musiqa maydoni, bouling zali va karaoke xonalarini o'z ichiga oladi. Tunnel shaklidagi 60 metrlik yo'lak asosiy yo'nalishni tashkil etadi va binoning qo'zg'almas ustunlarini chetlab o'tadi. Ko'ngilochar hududlar yo'lakning ikki tomonida joylashtirilgan bo'lib, bu kirish imkoniyatini yaxshilaydi va tashrif buyuruvchilarni makonni o'rganishga undaydi. Poyezd va vagon motivlari mehmonlarni makon bo'ylab yo'naltiradi hamda immersiv hikoyani qo'llab-quvvatlaydi.

The Recognition

About the A' Design Award Kumush Mukofoti

Changsha Fundoland Ko'ngilochar majmua A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Changsha Fundoland Ko'ngilochar majmua ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Changsha Fundoland Ko'ngilochar majmua ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is designed to become the trendsetter for offline entertainment scenes. The designer transforms the traditional consumption behavior into a sensory consumption experience through the integration of the establishment of a story with the consumption circulation, allowing consumers to shuttle between virtual and reality, to experience the most extreme futuristic art atmosphere.
Dimensions & Packaging: The project area of this project is 5000 square meters.
Tags: Entertainment Center, Interior Design, Xiang Li, xliving, China
Production Technology: In the space of over 4,500sqm, the designer integrates more than ten diverse and complex entertainment areas and functional zones to present a series of complete immersive experiences. Behind the thematic theater-style and realistic construction is a complex design planning system that integrates function and aesthetics, presenting a series of complete immersive experience.
Design Challenge: The irregular spatial boundary and non-removable columns of the space became a barrier for the designer to build this large entertainment complex. To avoid the interference of columns, the designer divided a 60m long corridor space which avoided the interference of the columns and created a main traffic artery that also functions as a restaurant and pub. Other entertainment areas are planned on both sides of the tunnel, enhance the accessibility and increase its exploratory aspect.
Research: The project is located in one of the most prosperous district in Changsha, with a premium target group that follows quality lifestyle and fashion trend. Therefore, the project is precisely anchored in the popular areas of contemporary youth consumption, integrating diversified entertainment businesses such as restaurants and pubs, livehouse, bowling alley, ktv, etc, to build a secret urban stronghold for the trendy crowd.
Inspiration: In order to create an offline social entertainment metaverse where visitors could experience its rich layers and deep exploratory elements, the designer incorporated train like installations as a symbol to complete the narrative of leading visitors to escape from the boredom of everyday life. Trains, subways, carriages, tunnels, the symbolic elements of the theme are transformed into echoes of the dream world, allowing you to fall into a deeper level of adventure and unreality.
Project Duration: The project is located at L3 BBG Star World, No.398 Xiangfu East Road, Yuhua District, Changsha. It was built and opened to the public in Sep 2022.
Operation Flow: Through the tunnel like corridor, the consumer circulation follows the change of the space pattern and extends forward in a streamlined manner with diversified entertainment theme areas locating on both side of the corridor, which enables the consumers feel as if consciousness dives on a train into a dreamlike ecstasy, encountering an endless succession of visual spectacles and floating between reality and illusion.
Image Credits: SFAP