Digital Human Jonli efir platformasi by Baidu Online Network Technology Beijing

Digital Human Jonli efir platformasi by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Kumush Mukofoti in Mobil Texnologiyalar, Ilovalar va Dasturiy Ta'minot Dizayni Competition Category.

KumushMobil· 2023

Digital Human Jonli efir platformasi

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award Kumush Mukofoti Winner in Mobil Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Digital Human Jonli efir platformasi

Digital Human — sun'iy intellekt texnologiyasi asosida qurilgan jonli efir platformasidir. Platforma raqamli inson yaratish, jonli efir xonasini qurish va inson-kompyuter o'zaro aloqasini qo'llab-quvvatlaydi. AI boshlovchilar kuniga yigirma to'rt soat davomida uzluksiz efir olib boradi, bu esa joyida ishlaydigan xodimlar va jismoniy studiyalarga bo'lgan ehtiyojni bartaraf etadi. Har bir boshlovchining qiyofasi brend identifikatsiyasiga mos ravishda moslashtirilishi mumkin. Turli xil virtual sahnalar qurilish xarajatlarini kamaytiradi hamda mahsulot xususiyatlari va brend konsepsiyalarini namoyish etadi. Maqsad — jonli efir xarajatlarini va murakkabligini kamaytirishdir.

The Recognition

About the A' Design Award Kumush Mukofoti

Digital Human Jonli efir platformasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Digital Human Jonli efir platformasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Digital Human Jonli efir platformasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.