Gatorade x Go Rigo Kiyim liniyasi, sport aksessuarlari by PepsiCo Design and Innovation

Gatorade x Go Rigo Kiyim liniyasi, sport aksessuarlari by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronza Mukofoti in Ijtimoiy Dizayn Competition Category.

BronzaIjtimoiy· 2023

Gatorade x Go Rigo Kiyim liniyasi, sport aksessuarlari

by PepsiCo Design and Innovation

A' Design Award Bronza Mukofoti Winner in Ijtimoiy Category

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Verified Award Winner

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Colors

The Design

About Gatorade x Go Rigo Kiyim liniyasi, sport aksessuarlari

Gatorade x Go Rigo — velosipedchilar uchun yaratilgan kiyim va sport aksessuarlarining cheklangan seriyali kolleksiyasidir. Ushbu kolleksiya Gatorade va Go Rigo Go hamkorligida ishlab chiqilgan bo'lib, sotuvdan tushgan mablag'lar Kolumbiyaning Antiokiya departamenti shimoliy hududidagi Los Yarumos velosport maktabini qo'llab-quvvatlash uchun yo'naltirilgan. Dizaynlar Kolumbiya manzaralaridan ilhomlangan. Tog' va vodiy motivlari kiyimlar va aksessuarlarda aks etadi. Bu motivlar velosipedchilarning har bir bosib o'tilgan kilometrdagi mehnati va fidoyiligini ifodalaydi.

The Recognition

About the A' Design Award Bronza Mukofoti

Gatorade x Go Rigo Kiyim liniyasi, sport aksessuarlari A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Gatorade x Go Rigo Kiyim liniyasi, sport aksessuarlari yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Gatorade x Go Rigo Kiyim liniyasi, sport aksessuarlari ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
Inspiration: The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.

Read the Press Release