Sonder Moments Yalang'och ko'z bilan ko'rinadigan 3D san'at by Flint Walk

Sonder Moments Yalang'och ko'z bilan ko'rinadigan 3D san'at by Flint Walk is a highly esteemed winner of the very prestigious 2023 A' Design Award Temir Mukofoti in Kompyuter Grafikasi, 3D Modellashtirish, Teksturalash va Renderlash Dizayni Competition Category.

TemirKompyuter Grafikasi· 2023

Sonder Moments Yalang'och ko'z bilan ko'rinadigan 3D san'at

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

A' Design Award Temir Mukofoti Winner in Kompyuter Grafikasi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sonder Moments Yalang'och ko'z bilan ko'rinadigan 3D san'at

Sonder Moments — Xitoyning Chengdu shahri markazidagi raqamli bilbordda namoyish etilgan, yalang'och ko'z bilan ko'rinadigan 3D jamoat san'at asaridir. Asar kompyuter grafikasi va yalang'och ko'z uchun 3D texnologiyasi yordamida yaratilgan ulkan figurani tasvirlaydi. Gullar, marmar va shisha elementlari meteoritlardagi zarracha effektlari bilan uyg'unlashtirilgan. Asar 8K piksellar zichligiga ega va yuzasi 888 kvadrat metrni tashkil etuvchi LED ekranda namoyish etiladi. Katta o'lcham kuchli vizual ta'sir yaratadi. Ulkan figura o'z-o'zini anglashni va shaxslarning kuchini ifodalaydi.

The Recognition

About the A' Design Award Temir Mukofoti

Sonder Moments Yalang'och ko'z bilan ko'rinadigan 3D san'at A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Sonder Moments Yalang'och ko'z bilan ko'rinadigan 3D san'at yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Sonder Moments Yalang'och ko'z bilan ko'rinadigan 3D san'at puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.