AS Women Empowerement Asosiy vazifa: Korporativ sovg'a by Antonia Skaraki

AS Women Empowerement Asosiy vazifa: Korporativ sovg'a by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award Temir Mukofoti in Sovg'a Buyumlari Dizayni Competition Category.

TemirSovg'a Buyumlari· 2024

AS Women Empowerement Asosiy vazifa: Korporativ sovg'a

by Antonia Skaraki

Client: As

A' Design Award Temir Mukofoti Winner in Sovg'a Buyumlari Category

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Colors

The Design

About AS Women Empowerement Asosiy vazifa: Korporativ sovg'a

Kitob matni: A|S har qanday etnik kelib chiqish, din yoki ijtimoiy mavqega ega ayollarni qo'llab-quvvatlash zaruratidan ilhomlanib, bayonot va harakatga chaqiriq sifatida xizmat qiladigan yillik korporativ sovg'ani loyihalashtirishga qaror qildi. An'anaviy yunon ichimligi bo'lgan Krit Tsikoudiasi turli ayollarni ramziy ifodalash uchun shakllantirilgan shishalarga to'ldirilgan bo'lib, ularning har biri qadimgi Kiklad haykalchalaridan uslubiy ilhomlangan, probka o'rnida o'ziga xos loy yuzga ega edi. Ular Erkinlik, O'zgarish, Tenglik, Adolat, Ta'lim, Tanlov va Kuch mavzularini ifodalardi. Har bir shisha badiiy grafik tasvirlar va devor plakati bilan birga maxsus quticha ichiga joylashtirilgan edi.

The Recognition

About the A' Design Award Temir Mukofoti

AS Women Empowerement Asosiy vazifa: Korporativ sovg'a A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. AS Women Empowerement Asosiy vazifa: Korporativ sovg'a yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. AS Women Empowerement Asosiy vazifa: Korporativ sovg'a puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi