Hu Wan and Li Jianpeng tomonidan Imoment Kam alkogollik sharob seriyasi

Hu Wan and Li Jianpeng tomonidan yaratilgan Imoment Kam alkogollik sharob seriyasi — Oziq-ovqat, Ichimliklar va Kulinariya San'ati Dizayni tanlov toifasida nufuzli 2024 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaKulinariya San'ati· 2024

Imoment Kam alkogollik sharob seriyasi

muallif: Hu Wan and Li Jianpeng

Mijoz: Netease Yanxuan Trading Co. Ltd

Kulinariya San'ati toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#154735 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Imoment Kam alkogollik sharob seriyasi haqida

Yosh iste'molchilar dam olish, quvonch va boshqalar bilan baham ko'rish imkonini beruvchi engil mast holatiga erishish uchun kam alkogollik ichimliklarni iste'mol qilishga moyil. imoment ichimliklarini ochganlarida o'z lahzalarini yaxshiroq his etishlariga yordam berish uchun, imoment ning asosiy savdo afzalligi dizayn orqali kam alkogollik seriyasida bozordagi ko'plab shunga o'xshash mahsulotlarga qaraganda hayratlanarli, go'zal va unutilmas lahzalarni taqdim etishga sodiqligidir. Vizual va fiziologik mastlikni uyg'unlashtirib, mahsulot engil mastlikning immersiv tajribasini taqdim etadi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Imoment Kam alkogollik sharob seriyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Imoment Kam alkogollik sharob seriyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Imoment Kam alkogollik sharob seriyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
O'lchamlar va qadoqlash: Available in multiple sizes and shapes
Teglar: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Ishlab chiqarish texnologiyasi: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Dizayn muammosi: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Tadqiqot: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Ilhom: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Loyiha muddati: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Ish jarayoni: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Jamoa a'zolari: Hu Wan
Li Jianpeng
Rasm mualliflari: Creator Hu Wan
Illustrator Li Jianpeng