Hugoo Bel o'rindiqli yelka sumkasi by Yasuhiro Yamamoto

Hugoo Bel o'rindiqli yelka sumkasi by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award Bronza Mukofoti in Chaqaloq, Bolalar va Kichkintoylar Mahsulotlari Dizayni Competition Category.

BronzaChaqaloq Mahsulotlari· 2024

Hugoo Bel o'rindiqli yelka sumkasi

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award Bronza Mukofoti Winner in Chaqaloq Mahsulotlari Category

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Colors

The Design

About Hugoo Bel o'rindiqli yelka sumkasi

Hugoo — bolalar bilan sayr qilish uchun mo'ljallangan, ichiga o'rnatilgan bel o'rindig'i bo'lgan yelka sumkasidir. Sumka bolani yumshoq to'shamali o'rindiqda ushlab turish bilan birga, oddiy yelka sumkasi shaklini saqlab qoladi. To'rtta cho'ntak vazifasiga qarab joylashtirilgan bo'lib, bitta sumkada bir kunlik sayr uchun zarur bo'lgan barcha buyumlarni sig'dirish mumkin. Ichki qoplama sarg'ish rangda bo'lib, bu ichidagi narsalarni осон ko'rish imkonini beradi, cho'ntaklardan biri esa artgich salfetkani to'g'ridan-to'g'ri tortib olish imkonini beruvchi tarzda ishlab chiqilgan. Mato sifatida mustahkamlik va bardoshlilik uchun tanlangan CORDURA ishlatilgan. Bel o'rindig'iga ehtiyoj qolmaganda ham, Hugoo oddiy yelka sumkasi sifatida foydalanishda davom etilishi mumkin.

The Recognition

About the A' Design Award Bronza Mukofoti

Hugoo Bel o'rindiqli yelka sumkasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Hugoo Bel o'rindiqli yelka sumkasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Hugoo Bel o'rindiqli yelka sumkasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama