Freeway Loud 3D Mahsulot Animatsiyasi by Mateus Morgan

Freeway Loud 3D Mahsulot Animatsiyasi by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award Kumush Mukofoti in Film, Video va Animatsiya Dizayni Competition Category.

KumushFilm· 2024

Freeway Loud 3D Mahsulot Animatsiyasi

by Mateus Morgan

Client: Morgan Studio

A' Design Award Kumush Mukofoti Winner in Film Category

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Verified Award Winner

Verify Award Status for #156123

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Freeway Loud 3D Mahsulot Animatsiyasi

Freeway Loud — poyabzal brendi uchun yaratilgan uch o'lchamli mahsulot animatsiyasidir. Animatsiyada poyabzal sanoat muhitida namoyish etiladi, unda mashinalar mahsulotni jonlantirayotgandek taassurot uyg'otadi. Poyabzal fotosuratlarni ma'lumot sifatida ishlatgan holda, 3ds Max dasturida hard surface texnikalari yordamida modellashtirilgan. Teksturalar charm tasvirlari va raqamli cho'tkalar asosida yaratilgan, sahnalar esa Vray yordamida 1920 x 1080 piksel o'lchamida renderlangan. Animatsiya onlayn foydalanish uchun yaratilgan bo'lib, uning maqsadi tushuntiruvchi matnsiz, faqat tasvirlar orqali e'tiborni jalb qilishdir.

The Recognition

About the A' Design Award Kumush Mukofoti

Freeway Loud 3D Mahsulot Animatsiyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Freeway Loud 3D Mahsulot Animatsiyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Freeway Loud 3D Mahsulot Animatsiyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging: 1920X1080
Tags: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca