Catvas Mushuk tirnash taxtasi by Livelyhood Ltd.

Catvas Mushuk tirnash taxtasi by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award Temir Mukofoti in Uy Hayvonlari Parvarishi, O'yinchoqlari, Jihozlari va Mahsulotlari Dizayni Competition Category.

TemirUy Hayvonlari Parvarishi· 2024

Catvas Mushuk tirnash taxtasi

by Livelyhood Ltd.

Client: Livelyhood

A' Design Award Temir Mukofoti Winner in Uy Hayvonlari Parvarishi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Catvas Mushuk tirnash taxtasi

Catvas - bu tirnashni buzg'unchi xatti-harakatdan ijodiy jarayonga aylantiradigan yangi uy hayvonlari mahsulotidir. U odamlar va mushuklarga o'z yashash joylarini birgalikda yaratish imkoniyatini beradi. Maxsus ishlab chiqilgan ikki qavatli mato mushuklar tirnash jarayonida asta-sekin noyob rasm kabi effektni namoyish etadi. Almashtirilgan mato tirnash panellari endi shunchaki chiqindi sifatida tashlanmaydi, balki mushuk hayotining izlarini yanada badiiy tarzda qayd etish va saqlash uchun xotira sifatida xizmat qiladi.

The Recognition

About the A' Design Award Temir Mukofoti

Catvas Mushuk tirnash taxtasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Catvas Mushuk tirnash taxtasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Catvas Mushuk tirnash taxtasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions & Packaging: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Production Technology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Research: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Duration: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Team Members: Mingye Wang
Xuyang Zhang
Xiaofang Li