Virtu AI Xarid qilish veb-sayti by Yue Hu, Xi Zhou and Minghao He

Virtu AI Xarid qilish veb-sayti by Yue Hu, Xi Zhou and Minghao He is a highly esteemed winner of the very prestigious 2025 A' Design Award Temir Mukofoti in Raqamli Mahsulot Dizayni Competition Category.

TemirRaqamli Mahsulot· 2025

Virtu AI Xarid qilish veb-sayti

by Yue Hu, Xi Zhou and Minghao He

Client: Virtu AI

A' Design Award Temir Mukofoti Winner in Raqamli Mahsulot Category

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Verified Award Winner

Verify Award Status for #164673

View at A' Design Award Press Release Award Badge

Colors

The Design

About Virtu AI Xarid qilish veb-sayti

Virtu AI — shaxsiylashtirilgan yopishtiriladigan tirnoqlarni loyihalash uchun veb-platforma. Foydalanuvchilar oddiy jumlada g'oyasini tasvirlab beradi, sun'iy intellekt esa unga mos tirnoq to'plamini yaratadi. Kompyuter ko'rish segmentatsiyasi har bir tirnoq uchini ajratib beradi, shunday qilib o'nta alohida tirnoqdan iborat to'plam loyihalanib, mavjud ranglar bilan moslashtiriladi. Tayyor loyihalar so'ngra malakali ustalarga yuboriladi, ular esa tayyor yopishtiriladigan tirnoqlarni tayyorlab, jo'natadi. Navigatsiya sodda qilib ishlab chiqilgan, shunday qilib texnik bilimga ega bo'lmagan odamlar ham o'ziga xos tirnoq san'atini yaratib, shaxsiy g'oyalarini kiyish mumkin bo'lgan buyumlarga aylantira oladi.

The Recognition

About the A' Design Award Temir Mukofoti

Virtu AI Xarid qilish veb-sayti A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Virtu AI Xarid qilish veb-sayti yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Virtu AI Xarid qilish veb-sayti puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Virtu AI is a web platform that empowers fashion enthusiasts to design personalized press on nails using AI, turning digital concepts into tangible objects for self expression. By blending AI models with artisanal craftsmanship, it redefines nail art through a creative and customized experience. The platform is designed to support users with intuitive navigation, fosters their creativity and ideation, and enables high-quality refinement, transforming their ideas into reality.
Dimensions & Packaging: The project is a web app that utilizes a pipeline of cutting-edge technology. Image generation interaction is powered by Matter.js, a 2D physics engine that provides real-time tactile feedback and playful interaction. The nail set designs are generated using the DALL·E API, creating personalized designs based on user specifications. For nail matching, the app leverages advanced computer vision segmentation technology, accurately segmenting each individual nail from the original image to ensure precise customization and a seamless user experience.
Tags: press-on nails, e-commerce, generative AI, nail art, online shopping, creative, fashion
Production Technology: Virtu AI's design process combined AI integration, UX/UI principles, and personalized fashion solutions. Figma was used for the design framework, while DALL·E powered the image generation. Matters.js was utilized to implement the interactive design interface. The nail matching system incorporated advanced segmentation algorithms in computer vision to ensure precise customization. A/B testing, user interviews, and data-driven insights were pivotal in shaping the final design, optimizing both usability and creativity for a superior user experience.
Design Challenge: The hardest part of the Virtu AI project was balancing cutting-edge AI with a user-friendly experience. A key challenge was making complex AI image generation feel intuitive for users without technical backgrounds. Overcoming this required multiple iterations, user feedback, and creative testing. We faced technological limitations in real-time segmentation and production feasibility while ensuring compliance with data privacy laws. Combining AI innovation with artisanal craftsmanship also added logistical complexities in aligning production timelines.
Research: The research behind Virtu AI focused on enhancing user experience and AI integration. The primary goal was to simplify AI-driven nail design while empowering user creativity. A mixed-methods approach was used, combining user interviews, A/B testing, and usability studies. Data was collected through surveys, website traffic analysis, and interaction analytics, with over 30 participants testing different iterations. Results showed a strong preference for intuitive design and personalized options, which led to better navigation, improved accessibility, and increased creativity. This research has enhanced inclusivity and revolutionized AI-based customization in fashion.
Inspiration: The inspiration for this project stemmed from a desire to merge AI with personal expression in a creative and meaningful way. By leveraging advanced image generation and segmentation technologies, we sought to transform the traditional, mass-produced press on nail industry into a highly personalized experience. Our aim was to empower users to showcase their individuality while offering skilled artisans a global platform. Transforming creativity into tangible wearables.
Project Duration: The project began in April 2024 in California, USA, with the development of the first iteration (v0). After first round of user feedbacks, V1 was implemented and launched in June 2024. The current version, designed in July 2024, builds on insights from the previous versions and incorporates findings from extensive user studies.
Operation Flow: Virtu AI's user experience begins with a clear and engaging landing page that builds trust and motivates users to design custom nail art. With a simple, structured sentence and interactive visuals, users can easily create their own nails without complex interfaces. The app then generates and segments each nail tip, allowing users to design a set of 10 single nails, with options to match their design with pre-existing colors. Once finalized, Virtu AI connects the design with skilled artisans who craft and ship the personalized press-on nails, ensuring a cohesive and unique style for each user.
Team Members: Yue Hu - UX/UI Designer
Xi Zhou - UX/UI Designer
Heidi Minghao He - Creative Technologist
Image Credits: All materials credit to Xi Zhou, Yue Hu and Heidi He