Deeeep Creative Lab tomonidan Urbaner Brend strategiyasi, Qadoqlash dizayni

Deeeep Creative Lab tomonidan yaratilgan Urbaner Brend strategiyasi, Qadoqlash dizayni — Meta, Strategik va Xizmat Dizayni tanlov toifasida nufuzli 2025 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushXizmat· 2025

Urbaner Brend strategiyasi, Qadoqlash dizayni

muallif: Deeeep Creative Lab

Mijoz: Deeeep Creative Lab

Xizmat toifasida A' Design Award Kumush Mukofoti g'olibi

103,627

Tasdiqlangan mukofot g'olibi

#165666 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Urbaner Brend strategiyasi, Qadoqlash dizayni haqida

Urbaner — Yaponiya bozori uchun yaratilgan soqol parvarishi mahsulotiga mo'ljallangan brend va xizmat strategiyasidir. Strategiya mahsulotni rejalashtirish, moslashuvchan bir sahifali veb-sayt, qadoqlash va onlayn hamjamiyatni qamrab oladi. Trimmer Yaponiyada ishlab chiqarilgan motor va yuqori uglerodli po'lat pichoqlardan foydalanadi, uning ixcham shakli esa soqolni istalgan vaqtda tartibga solish imkonini beradi. Qadoqlash turli tipografiyani mahsulotdan foydalanishni tushuntiruvchi sodda ichki quti bilan uyg'unlashtiradi. Urbaner soqol parvarishini shaxsiy uslubni ifodalash usuli sifatida taqdim etadi, veb-sayt esa tashrif buyuruvchilarni dastlabki qiziqishdan xaridgacha yo'naltiradi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Urbaner Brend strategiyasi, Qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Urbaner Brend strategiyasi, Qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Urbaner Brend strategiyasi, Qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
O'lchamlar va qadoqlash: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Teglar: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Ishlab chiqarish texnologiyasi: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Dizayn muammosi: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Tadqiqot: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Ilhom: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Loyiha muddati: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Ish jarayoni: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Jamoa a'zolari: Deeeep Creative LAB
Rasm mualliflari: Deeeep Creative LAB,URBANER,2024