Fairy Tale Travel Darslik by Kiwook Kim is a highly esteemed winner of the very prestigious 2025 A' Design Award Kumush Mukofoti in Ta'lim, O'quv Qo'llanmalari va Trening Kontenti Dizayni Competition Category.

KumushTa'lim· 2025

Fairy Tale Travel Darslik

by Kiwook Kim

Client: MiraeN

A' Design Award Kumush Mukofoti Winner in Ta'lim Category

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Colors

The Design

About Fairy Tale Travel Darslik

Fairy Tale Travel — Koreyadagi boshlang'ich sinf o'quvchilari uchun mo'ljallangan darsliklar turkumidir. Kitoblarda butun turkumga izchillik bag'ishlash va o'rganishni qiziqarli qilish maqsadida ertak konsepsiyasidan foydalanilgan. Har bir darslikda yo'l ko'rsatuvchi qahramonlar paydo bo'lib, o'quvchilarni darslar bo'ylab yetaklaydi. Iliq ranglar, qo'lda chizilgan illyustratsiyalar, yumshoq tipografiya va egri shakllar do'stona ko'rinish yaratadi. Har bir sinf va semestrning o'ziga xos asosiy rangi bor, shuning uchun materiallarni topish oson. Muqovalarda golografik bosma qo'llanilgan, xavfsizroq foydalanish uchun esa antimikrob plyonka qoplamasi va siyoh ishlatilgan.

The Recognition

About the A' Design Award Kumush Mukofoti

Fairy Tale Travel Darslik A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Fairy Tale Travel Darslik ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Fairy Tale Travel Darslik ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is designed for elementary school students in Korea.
Storytelling is developed with the concept of a "fairy tale book" to give consistency to the entire textbook and to help children feel the fun of learning.
In each textbook, character friends guide the textbook learning journey and act as guides to induce interest.
It is designed to be friendly to children by using warm colored hand drawings, typography, and curved shapes.
Dimensions & Packaging: Product dimension: width 220 x height 220 mm
Package: This is a activity pocket (including the back surface of textbooks) - The activity pocket included in the textbook.
This activity pocket uses various activities to easily organize various activities, maintain various activities.
Production Technology: It is composed of convenience and usability as the top priority for elementary school learners.
By applying different main colors for each grade and semester, you can quickly and easily find learning materials.
In addition, holographic gourd was used on the cover to visually express the imaginary space of fairy tale travel, and antiviral rotation printing technology was applied to make it safer for children to use textbooks using antimicrobial film coatings and antimicrobial ink.
Design Challenge: Unlike existing textbooks, the initial planning was important to conduct consistent storytelling. The feasibility was ambiguous at the time of the initial planning due to an attempt of design style that was not tried in existing textbooks, but we were able to set the desired direction through a lot of communication with the editor so that the contents of the textbook could be expressed well like a fairy tale.
Research: The design concept of elementary school textbooks is based on fairy tale books, and it captures children's curiosity and imagination by making ordinary daily life feel like a place for adventure and exploration.
Cute and friendly characters appear in each elementary school textbook to guide children into the world of fairy tales so that they can be interested in learning.
Because of this, the textbook will be a space where children create their own stories beyond just learning tools.
Inspiration: Most of the existing textbooks are organized without a consistent story throughout the textbook.
It is a project that started with the idea of 'If there is a textbook such as a fairy tale book, wouldn't it be easier and more enjoyable for children to learn?'
Also, I wanted to make a textbook that learners want to have, just like choosing and purchasing a fairy tale book with a pretty drawing style at a bookstore.
Project Duration: The elementary textbook design project will begin in March 2023 and end in March 2024, complete the review and start selling in 2025.
Operation Flow: The design was created with a focus on connection, softness, and fluidity, ensuring both visual comfort and enjoyment during learning. Each textbook incorporates imaginative worlds to stimulate visual interest, while the cloud-inspired title typography conveys a soft and dreamy atmosphere. Through a design that sparks imagination, students are guided beyond reality into the world of elementary school textbooks. This approach helps them perceive textbooks as an adventure, fostering greater engagement and enthusiasm for learning.
Team Members: Creative Director: Hyunji Son
Project Manager: Kiwook Kim
Designer: Dan-bi Kim / Gil-sung Jung / Meong-hee lee
Illustrator: Somdoo / Bokyeong Kang / Sooa Lee