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Xiong Mao Wild Shell Tashqi kurtka by Guangzhou Xiongmao Outdoor Products

Xiong Mao Wild Shell Tashqi kurtka by Guangzhou Xiongmao Outdoor Products is a highly esteemed winner of the very prestigious 2025 A' Design Award Kumush Mukofoti in Ochiq Havo Jihozlari va Lager Uskunalari Dizayni Competition Category.


KumushLager Jihozlari· 2025

Xiong Mao Wild Shell Tashqi kurtka

by Guangzhou Xiongmao Outdoor Products

Client: Guangzhou Xiongmao Outdoor Products Co., Ltd.

A' Design Award Kumush Mukofoti Winner in Lager Jihozlari Category

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The Design

About Xiong Mao Wild Shell Tashqi kurtka

Xiong Mao Wild Shell — piyoda sayohat va trail yugurish uchun mo'ljallangan tashqi kurtka. Kurtka to'liq bioasosli materiallardan tayyorlangan. Uning uch qatlamli matosi yagona materialdan foydalanadi, shuning uchun kurtkani qatlamlarini ajratmasdan qayta ishlash mumkin. Mikroteshikli membrana va Dyneema tolalari eskirishga chidamlilik va havo o'tkazuvchanlikni oshiradi. Ultratovushli chok yopishtirish suvga chidamlilikni yaxshilaydi. Ergonomik modellashtirish va choksiz biriktirish og'irlikni 248 gramm darajasida saqlaydi. Kurtka oson olib yurish uchun yelka sumkasiga taxlanadi.

The Recognition

About the A' Design Award Kumush Mukofoti

Xiong Mao Wild Shell Tashqi kurtka A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Xiong Mao Wild Shell Tashqi kurtka ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Xiong Mao Wild Shell Tashqi kurtka ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Wild Shell, designed for outdoor enthusiasts, combines high performance with environmental responsibility. Crafted entirely from biobased materials, this jacket ensures a green lifecycle from raw materials to finished product, seamlessly integrating sustainability and functionality. With its lightweight design and premium materials, it offers unmatched performance in diverse demanding outdoor conditions, all without compromising on comfort.
Dimensions & Packaging
Various sizes available
Tags
Environmentally Friendly Outdoor Jacket, Outdoor Sports, Fully Biobased Materials, Lightweight Design, Back to Basics, Dyneema Fibers, Pocket to Bag Integrated Storage Design, Minimalist Aesthetic Design
Production Technology
The jacket embodies environmental responsibility by fully using biobased materials, combined with advanced microporous membrane technology and robust Dyneema fibers to enhance wear resistance, breathability, and comfort. The SoundMax ultrasonic seam taping technology and the precisely controlled adhesive overflow process work in harmony, using vibrations at high frequencies for flawless bonds between tapes and fabrics. This boosts not only water resistance but also visual appeal and quality.
Design Challenge
Traditional composite fabrics are often made by laminating different materials, requiring complex separation during recycling. This leads to high costs, low efficiency, and significant environmental harm. To solve these problems, the jacket combines three layers of the fabric made from a single material. This simplifies recycling, allowing it to enter the recycling loop directly without separation. The use of fully biobased materials also reflects the commitment of the brand to sustainability.
Research
As global environmental awareness rises, the outdoor sports industry is navigating a shift from high performance to sustainability. However, traditional outdoor apparel often use petrochemical based materials, which excel in functionality but come at a heavy environmental cost during production and disposal. Meanwhile, outdoor enthusiasts are increasingly demanding lightweight and multifunctional gear, especially for hiking and trail running, where portability and comfort are essential.
Inspiration
Drawing inspiration from nature, the jacket design aims to harmonize environmental protection with minimalist charm. Rooted in the Back to Basics philosophy, it combines simple yet refined design with sustainable materials, helping the wearer feel closer to nature and embrace the true spirit of adventure. The color palette also echoes this philosophy: vibrant fluorescent green reflects the vitality of the natural world, while soft gray adds a touch of understated elegance and purity.
Project Duration
The design and development of this jacket began in Guanghzou, in June 2024.
Operation Flow
By harnessing ergonomic data modeling and 3D seamless splicing technology, the jacket weighs only 248g, lighter than 4 SIS Isotonic Energy Gels. The combination of lightweight fabrics and seamless cutting ensures optimal comfort and unrestricted movement.
With an innovative integrated storage design, the jacket can fold into a sling bag, eliminating the burden of carrying bulky outdoor gear and allowing the wearer to transition seamlessly between the rhythm of city life and the call of the wild.
Team Members
Yuxuan Huang
Hongjian Zhu

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