Peng Gao, Mian Wu and Yixuan Wu tomonidan Si Shengsheng Magnitli sovg'a to'plami

Peng Gao, Mian Wu and Yixuan Wu tomonidan yaratilgan Si Shengsheng Magnitli sovg'a to'plami — Sovg'a Buyumlari Dizayni tanlov toifasida nufuzli 2026 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirSovg'a Buyumlari· 2026

Si Shengsheng Magnitli sovg'a to'plami

muallif: Peng Gao, Mian Wu and Yixuan Wu

Mijoz: The China Media Group Spring Festival Gala

Sovg'a Buyumlari toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#174634 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Si Shengsheng Magnitli sovg'a to'plami haqida

Si Shengsheng — Xitoy Bahor bayrami va Ilon yili munosabati bilan yaratilgan magnitli sovg'a to'plamidir. To'plam to'rtta muzlatgich stikeridan iborat bo'lib, har bir stiker baxt, boylik va mazali taomdan lazzatlanish kabi alohida ezgu tilakni ifodalaydi. Xitoy madaniyatida ilon o'zining tabiiy qishki uyqu va po'st tashlash davrlari orqali yangilanish va davomiylikni anglatadi. Dizayn ilonni omad ramzi bo'lgan an'anaviy ruyi timsoli bilan uyg'unlashtirib, qo'rquv uyg'otadigan jonzotni do'stona talismanga aylantiradi. Stikerlarni har qanday magnitli yuzaga yopishtirish va erkin joylashtirish mumkin.

Tan olinish

A' Design Award Temir Mukofoti haqida

Si Shengsheng Magnitli sovg'a to'plami A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Si Shengsheng Magnitli sovg'a to'plami yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Si Shengsheng Magnitli sovg'a to'plami puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
O'lchamlar va qadoqlash: 250*250*30
Teglar: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Ishlab chiqarish texnologiyasi: CNC,Stamping manufacturing, Epoxy resin coating
Dizayn muammosi: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Tadqiqot: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Ilhom: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Loyiha muddati: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Ish jarayoni: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Jamoa a'zolari: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Rasm mualliflari: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025