Konarski and Bzowski Piotr Duraj tomonidan Nowy Styl Koʻrgazma stendi

Konarski and Bzowski Piotr Duraj tomonidan yaratilgan Nowy Styl Koʻrgazma stendi — Savdo Ko'rgazmasi Arxitekturasi, Intererlari va Eksponat Dizayni tanlov toifasida nufuzli 2026 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinSavdo Ko'rgazmasi· 2026

Nowy Styl Koʻrgazma stendi

muallif: Konarski and Bzowski Piotr Duraj

Mijoz: Konarski & Bzowski

Savdo Ko'rgazmasi toifasida A' Design Award Oltin Mukofoti g'olibi

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Dizayn

Nowy Styl Koʻrgazma stendi haqida

Nowy Styl — savdo yarmarkasida ofis mebellarini namoyish etish uchun yaratilgan koʻrgazma stendidir. Stend 607,5 kvadrat metr maydonni egallaydi va biofil dizayn tamoyillariga asoslanadi. Uning tuzilishi qurilgan obyektlar orqali ifodalangan daraxt metaforasiga asoslangan. Ventilyatorlar makonni jonlantiruvchi mayin shabada hosil qiladi, iliq yoritish esa barglar orasidan oʻtayotgan quyosh nurini eslatadi. Dizayn toʻgʻridan-toʻgʻri savdodan koʻra inson tajribasini birinchi oʻringa qoʻyadi. Maqsad — ish joyi qanday qilib farovonlikni qoʻllab-quvvatlashi, stressni kamaytirishi va diqqatni yaxshilashi mumkinligini koʻrsatishdir.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Nowy Styl Koʻrgazma stendi A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Nowy Styl Koʻrgazma stendi misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Nowy Styl Koʻrgazma stendi kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
O'lchamlar va qadoqlash: The stand is 607,5 square metres.
Teglar: fair, wellbeing, nature, personification, control, instinct
Ishlab chiqarish texnologiyasi: In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere.
Dizayn muammosi: Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
Tadqiqot: Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
Ilhom: Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
Loyiha muddati: The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
Ish jarayoni: Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
Jamoa a'zolari: Designer: Artur Suchan
Designer: Piotr Duraj
Project Managers: Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski
Rasm mualliflari: Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.