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Mercedes-Benz Russia SAO Ko'rgazma Dizayni by Viktor Bilak

Mercedes-Benz Russia SAO Ko'rgazma Dizayni by Viktor Bilak is a highly esteemed winner of the very prestigious 2016 A' Design Award Temir Mukofoti in Ichki Makon va Ko'rgazma Dizayni Competition Category.


TemirInterer· 2016

Mercedes-Benz Russia SAO Ko'rgazma Dizayni

by Viktor Bilak

Client: Expolevel

A' Design Award Temir Mukofoti Winner in Interer Category

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Verified Award Winner

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Colors

The Design

About Mercedes-Benz Russia SAO Ko'rgazma Dizayni

Mercedes-Benz Russia SAO stendining estetik kontseptsiyasining asosiy g'oyasi burilish yo'lining tasviridir. Bu polda, shipda va kabinaning devorlarida singan izlar bilan ifodalanadi. Kontseptual ravishda stendning barcha qismlarini birlashtiradi va stendda tashrif buyuruvchilar yurish traektoriyasini tashkil qiladi.

The Recognition

About the A' Design Award Temir Mukofoti

Mercedes-Benz Russia SAO Ko'rgazma Dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Mercedes-Benz Russia SAO Ko'rgazma Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Mercedes-Benz Russia SAO Ko'rgazma Dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Mercedes-Benz exhibition stand presented commercial vehicles, produced in Russia. The main idea of artistic conception of the stand - the image of twisting road. It is expressed by broken lines of track on the floor in orange color and repeating it lines of dropped ceiling. They define the trajectory for walking of visitors on the stand.
Dimensions & Packaging
The exhibition stand is 1504 sq. m. It consists two islands 16x36x7 m and 26x36x7 m.
Tags
The image of road, broken lines, twisting way, dropped ceiling, Mercedes-Benz Russia SAO, Double Form Octanorm system.
Production Technology
The stand constructed by Double Form Octanorm system, surfaces made from ecological materials - recycled chipboard.
Design Challenge
The hardest part of design activity was to organize the space for demonstration a lot of cars. The image of road help to decide this task.
Research
This project required detailed empirical research the real space for placement of vehicles. For this aim it was necessary to organize all cars in groups and to place them on the plan of the stand, then to build them in 3D project.
Inspiration
The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
Project Duration
The project started in May 2015 in Moscow and finished in September 2015 in Moscow. It was realized in Comtrans-2015 in September 2015, Moscow, Russia.
Operation Flow
The main artistic idea of the stand - the image of twisting road. It is expressed by broken lines of track on the floor and repeating it lines of dropped ceiling. They organized the trajectory for walking of visitors on the stand. The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
Team Members
Designer: Viktor Bilak.
Image Credits
Image #1: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #2: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #3: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #4: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #5: Photographer Viktor Bilak, Mercedes-Benz, 2015.

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