Oltin Veb · 2020
Macy’s Website Elektron tijorat veb-sayti
- A' Design Award Oltin Mukofoti 2020 in Veb
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website Elektron tijorat veb-sayti
Macy's veb-sayti mijozlarga Macy's assortimentini onlayn xarid qilish imkonini beruvchi elektron tijorat platformasidir. Veb-sayt 2019-yilda mijozlarning fikr-mulohazalariga bevosita javob sifatida qayta ishlab chiqildi va natijada toza, sodda hamda moda ilhomlantirgan dizayn yaratildi. Sahifa tuzilishi moda mediasi va iste'mol texnologiyalari mahsulotlaridan ilhom olgan bo'lib, u Macy's ni raqobatchi chakana savdo kompaniyalaridan ajratib turishga qaratilgan. Zamonaviy moslashuvchan (responsive) veb-texnologiyalar qo'llanilgani sababli saytni noutbuklarda, planshetlarda va smartfonlarda ko'rish mumkin. Qayta loyihalash jarayonida foydalanuvchi tajribasi bo'yicha tadqiqotlar, jumladan so'rovnomalar, intervyular va foydalanish qulayligi testlari asos bo'lib xizmat qildi.
About the A' Design Award Oltin Mukofoti
Macy’s Website Elektron tijorat veb-sayti A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Macy’s Website Elektron tijorat veb-sayti misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Macy’s Website Elektron tijorat veb-sayti kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
