Masstone Moda Butigi Ichki Makon Dizayni by SpActrum

Masstone Moda Butigi Ichki Makon Dizayni by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Ichki Makon va Ko'rgazma Dizayni Competition Category.

BronzaInterer· 2021

Masstone Moda Butigi Ichki Makon Dizayni

by SpActrum

Client: SpActrum

A' Design Award Bronza Mukofoti Winner in Interer Category

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Verified Award Winner

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Colors

The Design

About Masstone Moda Butigi Ichki Makon Dizayni

Masstone — Xitoyning Tayyuan shahridagi moda butigi uchun yaratilgan ichki makon dizaynidir. Butik ikki qavatda joylashgan bo'lib, umumiy maydoni 520 kvadrat metrni tashkil etadi va ichki bog' shaklida tashkil etilgan. Kirish qismiga olib boruvchi katta yumshoq qiyalik mavjud bo'lib, panduс yuqori platformaga ulanadi. Uchta qisqa zinapoya qo'shimcha yo'llarni ta'minlaydi. Pandus, platforma va zinapoyalar podium ko'rgazmalari, kiyim o'lchash, sotuv va dam olish maqsadlarida foydalanish uchun xizmat qiladi. Materiallar orasida anodlangan alyuminiy plitalar, GRG, terrazzo va po'lat konstruksiya mavjud. Avtomatik sug'oriladigan yashil devor geometrik shakllarni yumshatadi. Beton konstruksiya ochiq holda qoldirilgan.

The Recognition

About the A' Design Award Bronza Mukofoti

Masstone Moda Butigi Ichki Makon Dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Masstone Moda Butigi Ichki Makon Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Masstone Moda Butigi Ichki Makon Dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan