Hch Primary Function: Moda butigi interyer dizayni by SpActrum

Hch Primary Function: Moda butigi interyer dizayni by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award Kumush Mukofoti in Ichki Makon va Ko'rgazma Dizayni Competition Category.

KumushInterer· 2021

Hch Primary Function: Moda butigi interyer dizayni

by SpActrum

Client: SpActrum

A' Design Award Kumush Mukofoti Winner in Interer Category

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Verified Award Winner

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Colors

The Design

About Hch Primary Function: Moda butigi interyer dizayni

Book Text: HCH — zamonaviy savdo majmuasida joylashgan moda butigi. Dizayn simmetrik ustunli zaldan ilhomlangan bo'lib, u klassik bazilika rejasini eslatadi. Shu bois interyer tijoriy xarakterdan muqaddas xarakterga o'tadi. Loyihalash sxemasi shuningdek qadimgi yunon ibodatxonalari va Akropol vizual o'q tamoyillariga asoslangan. Uchta pushti ko'prik bir-biriga qaratilgan tarzda joylashtirilgan bo'lib, tashrif buyuruvchilarni chuqur makon bo'ylab yo'naltiradi. Manikenlarni ko'prik yuzasidagi teshiklarga o'rnatish orqali podium hosil qilish mumkin. Shishatolali armaturali beton, terrazzo va po'lat qo'llanilgan.

The Recognition

About the A' Design Award Kumush Mukofoti

Hch Primary Function: Moda butigi interyer dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Hch Primary Function: Moda butigi interyer dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Hch Primary Function: Moda butigi interyer dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging: 700 sqm
Tags: Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology: GRC, Terrazzo, Steel,
Design Challenge: The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration: The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration: Design: 2017-2018
Construction Completed: 2019
Team Members: Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits: Hanqi LI, Zefeng ZHANG