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La Moitie Ko'p Tijorat Maydoni by One Fine Day Studio & Partners

La Moitie Ko'p Tijorat Maydoni by One Fine Day Studio & Partners is a highly esteemed winner of the very prestigious 2020 A' Design Award Oltin Mukofoti in Ichki Makon va Ko'rgazma Dizayni Competition Category.


OltinInterer· 2020

La Moitie Ko'p Tijorat Maydoni

by One Fine Day Studio & Partners

Client: One Fine Day

A' Design Award Oltin Mukofoti Winner in Interer Category

Colors

The Design

About La Moitie Ko'p Tijorat Maydoni

La Moitie loyihasining nomi frantsuzcha yarmining tarjimasidan kelib chiqqan va dizayn buni qarama-qarshi elementlar: kvadrat va doira, yorug'lik va qorong'i o'rtasidagi muvozanat bilan aniq aks ettiradi. Fazoning cheklanganligini hisobga olgan holda, guruh ikkita qarama-qarshi ranglarni qo'llash orqali ikkala alohida chakana savdo maydonchalari o'rtasida aloqa o'rnatishga harakat qildi. Pushti va qora ranglar orasidagi chegara aniq bo'lsa-da, turli nuqtai nazardan xiralashgan. Yarim pushti va yarim qora rangdagi spiral narvon do'konning o'rtasida joylashgan va ta'minlaydi.

The Recognition

About the A' Design Award Oltin Mukofoti

La Moitie Ko'p Tijorat Maydoni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. La Moitie Ko'p Tijorat Maydoni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. La Moitie Ko'p Tijorat Maydoni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
La Moitie is a multi commercial space,featuring fancy restaurant and designer showroom.It's owned by a couple with obvious contrast senses of style,by which inspired the design concept the half makes for each other.
So through this project, there are always two twisted styles leading the way of design. Contrast but perfectly match elements such as shape, color, character together harmoniously fixed in this whole space and brought viewer a dramatic space experience.
Dimensions & Packaging
Size (m2): 326
Tags
Catering, Fashion, experience, pink, black,
Production Technology
Terrazzo,fiber-reinforced plastic,steels,environmentally friendly coatings
Design Challenge
In the beginning of the concept, the most difficult challenge was the collision relationship between black and pink. We hope that this space is one, and we also hope that this integrated space can be clearly divided into two characteristics spaces. After many analyses, we finally adopted a spiral staircase structure to connect pink and black. To this end, we even removed the original floor structure and raised the entire first floor space.
Research
In the initial stage of the project research, the concept and style of pink space were derived from Rococo art, such as the Bavarian Church, Versailles, etc. We found that to achieve the fine craftsmanship of the Rococo period, it required expensive materials and plenty of time, it was overflows the client's budget needs. So we tried 3d printing technology and fulfilled our detailed requirements within a week. Based on this success, we will use more 3D printing technology for other projects.
Inspiration
La Moitie,the project name comes from the French word meaning of half,half is a homophonic mate in Chinese,meaning partner.Through the analysis and positioning of this brand,we use Square and Circle,Mild Pink and Black as the basic elements to express the inner connection between half and mate.
Project Duration
The project started in November 2018 in Guangzhou and finished in March 2019 in Guangzhou,
and was launched in Panyu District Guangzhou in October 2019.
Operation Flow
In the existing business system, brands with unique identification are more likely to succeed. Our aim is to provide better advantages for the brand beyond the basic-functions-needs .Thus in La Moitie, you can discover a unique design space and even more sense the storyline of the brand by this couple.
Team Members
Design Director: Jump Lee
Design Team: Jiacheng Su,Chunjie He,Yongjie Lao, Longbiao Liang
Image Credits
Image #No1 : Junning yang, 2019,La moitie .
Image #No2 : Junning yang, 2019,La moitie .
Image #No3 : Junning yang, 2019,La moitie .
Image #No4 : Junning yang, 2019,La moitie .
Image #No5 : Junning yang, 2019,La moitie .

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