Mixed Reality Golografik Installatsiya by Aleksandr Volkov

Mixed Reality Golografik Installatsiya by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Tadbir va Voqea Dizayni Competition Category.

KumushTadbir· 2020

Mixed Reality Golografik Installatsiya

by Aleksandr Volkov

Client: Economiton

A' Design Award Kumush Mukofoti Winner in Tadbir Category

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Colors

The Design

About Mixed Reality Golografik Installatsiya

Aralash Reallik — Moskva shahrining energiya strategiyasiga bag'ishlangan ko'rgazma stendi uchun yaratilgan interaktiv golografik installatsiyadir. Installatsiya qo'shimcha qatlamlar bilan kengaytirilgan Pepper Sharpahi (Pepper's Ghost) tamoyiliga asoslangan. LED fon devori, uchta polda joylashgan proyektor va shiftga o'rnatilgan LED yoritish golografik plyonka, ko'zgular va tovush bilan birgalikda ishlaydi. Animatsiyali yorug'lik va soya proyeksiyalangan obyektlarga kuchli mavjudlik hissini bag'ishlaydi. Tashrifchilar sensorli ekranda mavzuni tanlaydilar va figuralar hamda grafiklarning havoda paydo bo'lishi va eriib yo'q bo'lishini kuzatadilar.

The Recognition

About the A' Design Award Kumush Mukofoti

Mixed Reality Golografik Installatsiya A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Mixed Reality Golografik Installatsiya ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Mixed Reality Golografik Installatsiya ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.