Insecta Iridesse Primary Function: Danh mục bán hàng in ấn by Plus Collaboratives is a highly esteemed winner of the very prestigious 2022 A' Design Award Bạc in Thiết kế Quảng cáo Competition Category.
BạcQuảng cáo· 2022
Insecta Iridesse Primary Function: Danh mục bán hàng in ấn
A' Design Award Bạc Winner in Quảng cáo Category
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The Design
About Insecta Iridesse Primary Function: Danh mục bán hàng in ấn
Insecta Iridesse là một danh mục bán hàng in ấn được tạo ra để giới thiệu các hiệu ứng in ấn kim loại. Danh mục này thay thế bảng màu tiêu chuẩn bằng một cuốn nhật ký của nhà thám hiểm hư cấu, ghi chép về những loài côn trùng quý hiếm tưởng tượng. Ba mươi món trang sức lấp lánh như đá quý, bao gồm vòng tay, dây chuyền, phụ kiện tóc, khuyên tai và trâm cài, được làm gần như hoàn toàn từ giấy và in bằng mực vàng, bạc và trắng đặc biệt. Tập tài liệu chứa các bản đồ gấp, vé, mẩu báo cắt và giấy chứng nhận trên chất liệu giấy tráng phủ và không tráng phủ. Người xem được mời gọi để kiểm tra kỹ lưỡng từng hiệu ứng in ấn.
The Recognition
About the A' Design Award Bạc
Insecta Iridesse Primary Function: Danh mục bán hàng in ấn là người chiến thắng giải thưởng A' Design Award Bạc, một sự công nhận đặc biệt danh giá dành cho các thiết kế thượng hạng đẹp lộng lẫy, cao quý và gây ấn tượng. Những người chiến thắng giải Bạc là những tác phẩm cực kỳ xuất sắc và giàu sáng tạo, minh họa chuyên môn, tài năng và sự nhạy bén nổi bật của các nhà thiết kế. Insecta Iridesse Primary Function: Danh mục bán hàng in ấn được kỳ vọng là một tác phẩm tuyệt vời, mẫu mực, chuyên nghiệp đáng kể và đổi mới sâu sắc. Thiết kế chiến thắng giải thưởng A' Design Award Bạc này là một phát minh rất đáng chú ý, được ngưỡng mộ, mang lại lợi ích và thúc đẩy ranh giới của nghệ thuật, khoa học, thiết kế và công nghệ. Insecta Iridesse Primary Function: Danh mục bán hàng in ấn là một sáng tạo được vô cùng ghen tị, khơi dậy ham muốn, mang lại cảm xúc tích cực và khơi gợi sự kinh ngạc, thán phục.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
- Dimensions & Packaging
- The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
- Tags
- Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
- Production Technology
- The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
- Design Challenge
- Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
- Research
- Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
- Inspiration
- This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
- Project Duration
- The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
- Operation Flow
- The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
- Team Members
- PLUS Collaboratives
- Image Credits
- Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
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