Chun Jiang Hua Yue Ye Nhà Hàng Tiệc Cưới by Wei Zhang

Chun Jiang Hua Yue Ye Nhà Hàng Tiệc Cưới by Wei Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Bạch Kim in Thiết kế Sự kiện Competition Category.

Bạch KimSự kiện· 2022

Chun Jiang Hua Yue Ye Nhà Hàng Tiệc Cưới

by Wei Zhang

Client: Wei Zhang

A' Design Award Bạch Kim Winner in Sự kiện Category

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The Design

About Chun Jiang Hua Yue Ye Nhà Hàng Tiệc Cưới

Chun Jiang Hua Yue Ye là một bài thơ Trung Quốc, có nghĩa là một đêm xuân yên tĩnh trên sông, trăng sáng treo trên bầu trời và hương hoa bay. Lấy cảm hứng từ những bài thơ Trung Quốc, ba bài thơ được sử dụng để đặt tên cho các chương và cảnh khác nhau, đầy quan niệm nghệ thuật phương Đông. Trải nghiệm nhập vai không chỉ là CJHYY, mà còn là những tâm trạng thơ mộng khác nhau như Full Ship Star River và Peach and Plum Spring Breeze, mỗi cảnh chuyển đổi đều có tính chất lật đổ 360 độ, để người tham gia có thể trải nghiệm những nét thơ mộng và đẹp như tranh vẽ khác nhau.

The Recognition

About the A' Design Award Bạch Kim

Chun Jiang Hua Yue Ye Nhà Hàng Tiệc Cưới là người chiến thắng giải thưởng A' Design Award Bạch Kim, một sự công nhận vô cùng danh giá dành cho các thiết kế thực sự đặc biệt, thanh lịch và lộng lẫy. Những người chiến thắng Bạch Kim là những kỳ quan của sự sáng tạo, là minh chứng cho giới hạn của năng lực sáng tạo trí tuệ, thể hiện sự chuyên nghiệp và thiên tài vô song của các nhà thiết kế. Những thiết kế này được kỳ vọng là các tác phẩm lừng danh nhất, định hình thẩm mỹ của một thời đại, đóng góp cho phúc lợi xã hội và thúc đẩy ranh giới của nghệ thuật, khoa học, thiết kế và công nghệ. Chun Jiang Hua Yue Ye Nhà Hàng Tiệc Cưới thể hiện mức độ xuất sắc siêu việt và chắc chắn biến thế giới thành một nơi tốt đẹp hơn nhờ những đặc tính hữu ích và đáng giá. Chun Jiang Hua Yue Ye Nhà Hàng Tiệc Cưới là tác phẩm chiến thắng giải thưởng A' Design Award Bạch Kim, khơi dậy ham muốn, truyền cảm hứng, làm phấn khích, làm vui lòng và khơi nguồn niềm vui lớn lao.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a wedding banquet hall with an oriental artistic conception of music and poetry drama.
In the form of a 270-degree multimedia drama, the scene is divided into different chapters, and each chapter and scene is named with the three most famous Chinese poems.
There is a full moon, a clean river, and a flat boat.
The Tang Dynasty was rich in poetry, and the poem "Chun Jiang Hua Yue Ye" was written by Zhang Ruoxu, a great poet in the Tang Dynasty. Known as the first poem of Tang Dynasty.
Dimensions & Packaging: The banquet hall is about 42000mm long, 32000mm wide, 8000mm high, and has about 65 round tables. The overall design of the scene covers an area of about 800 square meters.
Tags: Wedding space, art space, Event decoration, light and shadow art, dynamic space, Multimedia Drama,
Production Technology: A total of 8 LED screens of 270 degrees are used as the main medium for the immersive experience. The show is presented in a drama style. There is no MC in this event. Each chapter is named after an ancient poem, and each chapter is controlled through multimedia and lighting coordination. It opens and closes, and customizes different dynamic visual effects in different chapters, such as sparkling rivers, meteors across the sky, swaying cherry trees, etc., which completely subvert the senses.
Another main material is the mirror and star lights. The mirror can project light and shadow very well, adding a double effect to the space.
Design Challenge: 1. A new fusion of Western-style weddings with oriental artistic conception. Previously, the oriental artistic conception was almost limited to Chinese weddings, and the collision with western-style romance was a unique attempt;
2. Poetic multimedia visual effects are a big difficulty for us. No one has tried it before, and there is no reference. It requires a professional team and designers to jointly conceive and create;
3. The use of a large number of multimedia and dynamic devices brings great difficulty to the connection in the process. We need professional switching equipment and a lot of rehearsal.
Research: Type of study: The use of multimedia dynamic installations in weddings/events
Method: 270 ring screen and ground screen immersive setting method
Data collection: Over 800 guests participated and experienced the event
The use of multimedia screens in weddings is very small. Usually, the use of floral arrangements in weddings is a mainstream aesthetic, but the attempt of this design is to bring different sensory experiences, so that participants can feel the romance of modern multimedia and visual effects technology. At the same time, the participants have a very refreshing feeling; at the same time, there is no drama-like process like MC.
Inspiration: Poetry in traditional Chinese culture was the inspiration for this design project. Using the artistic conception of ancient poetry as the design scene, we try our best to restore these rare world beauty, and inherit and spread traditional culture as much as possible. The poem "Chun Jiang Hua Yue Ye" describes a scene where a bright moon hangs in the sky on the edge of a sparkling but calm river, surrounded by elegant flowers. It expresses parting emotions and philosophical life emotions.
Project Duration: The project started in November 2020, and the design concept was completed in February 2021. After nearly 3 weeks of construction and production, the construction and production will be carried out on June 25, 2021, and the performance and production will be performed on the evening of June 26, 2021. exhibit.
Operation Flow: Dynamic multimedia installations, elevating the stage and moving hanging wire are used in the process, a moon lamp hanging on the wire, the chapter begins, the pipa sounds, and it will slowly descend from the sky. There is also a lifting stage, which is surrounded by curved electronic screens, which can be lifted and lowered according to the needs of the stage, like a pearl rising from the sea. Meteor lights are used in the starry sky device at the top, and the meteors will slowly pass by. There were also 5 subversive "makeovers" on the screen of the audience, which caused the scene to exclaim again and again.
Image Credits: Image#1: Photographer NZ Production
Image#2: Photographer NZ Production
Image#3: Photographer NZ Production
Image#4：Photographer NZ Production
Image#5: Photographer NZ Production
Video：Videographer Genhouse Film