Hair For Hope Cancer Care Initiative Quảng bá by Onedor Co. Ltd.

Hair For Hope Cancer Care Initiative Quảng bá by Onedor Co. Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Đồng in Thiết kế Xã hội Competition Category.

ĐồngXã hội· 2023

Hair For Hope Cancer Care Initiative Quảng bá

by Onedor Co. Ltd.

Client: Onedor Co. Ltd.

A' Design Award Đồng Winner in Xã hội Category

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Verified Award Winner

Verify Award Status for #141480

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hair For Hope Cancer Care Initiative Quảng bá

Hair for Hope là sự kiện từ thiện hiến tóc được khởi xướng bởi Quỹ Hy Vọng chăm sóc bệnh nhân ung thư. Sự kiện này có ảnh hưởng lớn trong việc giáo dục giới trẻ về hành động vì lợi ích cộng đồng. Nhóm thiết kế đã xây dựng dịch vụ và bộ nhận diện thương hiệu nhằm tăng cường khả năng truyền thông và trải nghiệm với người tham gia. Trong tương lai, sáng kiến và bộ nhận diện này sẽ trở thành biểu tượng kêu gọi hành động, giúp bệnh nhân ung thư chia sẻ trải nghiệm của mình và thúc đẩy thế hệ trẻ hành động để tạo nên những tác động lan tỏa vì lợi ích xã hội. Bạn có thể trở thành niềm hy vọng của ai đó.

The Recognition

About the A' Design Award Đồng

Hair For Hope Cancer Care Initiative Quảng bá là người chiến thắng giải thưởng A' Design Award Đồng, một sự công nhận vô cùng danh giá dành cho các thiết kế xuất sắc nổi bật về sự sáng tạo, tài khéo léo và sự sắc sảo. Những người chiến thắng giải Đồng là những hiện vật rất điêu luyện và sáng tạo ấn tượng, xác thực kinh nghiệm phong phú, trí tưởng tượng và sự tháo vát của các nhà thiết kế. Hair For Hope Cancer Care Initiative Quảng bá được kỳ vọng là một vật phẩm được đánh giá cao, ngưỡng mộ và trân trọng, chuyên nghiệp và đổi mới đáng chú ý. Thiết kế chiến thắng giải thưởng A' Design Award Đồng này tích hợp các thực hành tốt nhất trong nghệ thuật, khoa học, thiết kế và công nghệ, và xuất sắc nhờ sự chú ý đến chi tiết. Hair For Hope Cancer Care Initiative Quảng bá thỏa mãn nhu cầu một cách tuyệt vời, chạm đến ham muốn, làm say mê cảm xúc và thu hút sự tò mò.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Dimensions & Packaging: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Tags: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Production Technology: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Design Challenge: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Research: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Inspiration: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Project Duration: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Operation Flow: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patents: N/A
Team Members: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Image Credits: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.