I Park The Urban Không Gian Văn Hóa Phức Hợp by Euna Park

I Park The Urban Không Gian Văn Hóa Phức Hợp by Euna Park is a highly esteemed winner of the very prestigious 2023 A' Design Award Bạc in Thiết kế Kiến trúc, Công trình và Kết cấu Competition Category.

BạcKiến trúc· 2023

I Park The Urban Không Gian Văn Hóa Phức Hợp

by Euna Park

Client: Cre-Te

A' Design Award Bạc Winner in Kiến trúc Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About I Park The Urban Không Gian Văn Hóa Phức Hợp

Dự án này là khu phức hợp kinh doanh-thương mại-văn hóa lớn nhất ở Seoul và là dự án đầu tiên trên thế giới cho một thương hiệu nội thất lớn của Thụy Điển vào thủ đô. Cơ sở vật chất làm việc, chiếm phần lớn của chương trình, được thực hiện với ý tưởng văn phòng trực tiếp đầu tiên phù hợp với sự thay đổi lối sống do đại dịch. Nó được quy hoạch như một không gian làm việc và dân cư độc lập, đồng thời có thể cung cấp các dịch vụ tổng hợp như văn hóa, giải trí, mua sắm và ẩm thực, tạo điều kiện cho cuộc sống độc lập.

The Recognition

About the A' Design Award Bạc

I Park The Urban Không Gian Văn Hóa Phức Hợp là người chiến thắng giải thưởng A' Design Award Bạc, một sự công nhận đặc biệt danh giá dành cho các thiết kế thượng hạng đẹp lộng lẫy, cao quý và gây ấn tượng. Những người chiến thắng giải Bạc là những tác phẩm cực kỳ xuất sắc và giàu sáng tạo, minh họa chuyên môn, tài năng và sự nhạy bén nổi bật của các nhà thiết kế. I Park The Urban Không Gian Văn Hóa Phức Hợp được kỳ vọng là một tác phẩm tuyệt vời, mẫu mực, chuyên nghiệp đáng kể và đổi mới sâu sắc. Thiết kế chiến thắng giải thưởng A' Design Award Bạc này là một phát minh rất đáng chú ý, được ngưỡng mộ, mang lại lợi ích và thúc đẩy ranh giới của nghệ thuật, khoa học, thiết kế và công nghệ. I Park The Urban Không Gian Văn Hóa Phức Hợp là một sáng tạo được vô cùng ghen tị, khơi dậy ham muốn, mang lại cảm xúc tích cực và khơi gợi sự kinh ngạc, thán phục.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is the largest business-commercial-cultural complex in Seoul, and is the world's first project by a large Swedish furniture brand to enter the capital. The work facilities, which account for a large portion of the program, were conducted with the first live-office concept in line with the lifestyle changed due to the pandemic. It is planned as an independent work and residential space, and one-stop all-round services such as culture, leisure, shopping, and food are possible, enabling independent life.
Dimensions & Packaging: Site area : 301,337m2, Building area : 21,484m2, Building height : 90m, Scale : B1F-B6F, 1F-21F, 598 office units
Tags: High-end, Office, Shopping mall, One stop service, Hospitality, Lifestyle, Park
Production Technology: It actively introduced eco-friendly energy as a heat source of geothermal and solar energy more than twice as much as other projects. They were careful in selecting construction processes and finishing materials to match the first grade of eco-friendly leads. Eco-friendly finishing materials were conducted through active consultation with the Dutch parent company from the beginning of the project and voted for mou in 2019, before the construction. For exterior materials, the environment, maintenance, and sustainability were considered by avoiding metal materials and actively reflecting clay-based ceramics and tiles.
Design Challenge: It is a project that most actively reflects lifestyle changes caused by the pandemic, and the biggest challenge was to propose a new type of office that allows both work and housing. The market evaluation was by far the best, and about 600 units in three days drew a response from the market. Based on this antipathy, Seoul now has a new category for the live-office. A large Swedish furniture brand will also open a warehouse-type store in the city center of the capital for the first time in the world. Swedish furniture brand company itself will be a big challenge.
Research: Master of the Seoul National University, Sohn Soo-min: A Study on the Changes in Consumption Sales and Influencing Factors in Seoul's Residential Area Using Big Data around COVID-19.
Inspiration: "Big Box & Down Town Village" The project was to create a community valley with downtown functions in Godeok Biz Valley, which is focused on work. The priority was to create a village that contains various programs in a simple mass with a safe artificial environment by approaching it from the perspective of lifestyle, not formative emphasis. In this process, collaboration with a large Swedish furniture brand and distributors was carried out, and a step-by-step design process was established by market logic.
Project Duration: The project is located in the central district of Godeok Biz Valley, the center of the eastern economy, and the entire cluster leads the market value of the eastern part of Seoul and the surrounding city center. Initially, it began as an international phenomenon in 2017 and was changed to a work-oriented complex facility in 2018 due to the replacement of implementers. Construction began in August 2020 and is currently underway with the aim of completing it in November 2024, and it is the largest project invested in a single-scale building in Seoul.
Operation Flow: The design first consisted of a village with various lifestyle programs other than a large Swedish furniture brand in a huge simple space. In addition, as business facilities were added, morphological awareness became important as it became twice the existing volume. It is divided into two parts: a horizontal mass in the lower part of the lifestyle village and a vertical mass in the form of a bridge, a life office, to actively advocate LESS IS MORE. This shows the design pleasure and clarity of simplicity.
Team Members: Yongsu Lee
Euna Park
Ean D
Image Credits: Image #1, 2, 3, 4, 5: JK MIRAE
Video credits: JK MIRAE