Gold Mobile Technologies, Applications and Software Design · 2020
Akbank Mobile App
by Akbank T.A.S
- A' Design Award 2020 Gold Winner in Mobile Technologies, Applications and Software Design
- Awarded April 15, 2020
- CLIENT: Akbank
- Estimated Number of Design Views: 76,286
- Verification code 99A957AA3F · Verify this award
About Akbank Mobile App
The new design of the Akbank Mobile app provides a new perspective in terms of social, smart, future-proof and rewarding banking experience. With the personalized area design on the main page, users can view smart insights to ease their financial life. Also, with this new design approach, traditional banking transactions speak the users' language with contact thumbnails visuals, simplified actions flows and concepts.
This presentation of the award-winning mobile banking application represents a significant achievement in contemporary digital product design, demonstrating how financial technology interfaces can balance institutional gravitas with approachable warmth through thoughtful chromatic and typographic decisions. The design team has employed a sophisticated understanding of color psychology, utilizing saturated red tones traditionally associated with energy, confidence, and vitality to establish immediate brand recognition while simultaneously conveying trustworthiness through measured typographic hierarchy and generous spatial organization. The progression from splash screen to functional dashboard illustrated through the diptych arrangement reveals a carefully considered user journey architecture, moving from branded welcome through personalized greeting to actionable financial information. The illustrative elements, rendered in a contemporary flat design vocabulary, introduce moments of human warmth through the extended hand motif, suggesting service orientation and the facilitation of financial growth. Card-based content organization reflects current best practices in information architecture, creating scannable content zones that respect cognitive load considerations while maintaining visual elegance. The navigation system at the composition's base employs universally recognizable iconography rendered with geometric precision, facilitating intuitive wayfinding without demanding conscious interpretation. What distinguishes this interface design is its successful negotiation between competing demands: institutional seriousness required of financial services and the approachable simplicity expected of consumer mobile applications. The result achieves visual sophistication without complexity, branded distinctiveness without alienation, and functional clarity without sterility. Viewers might consider how the warm chromatic envelope transforms what could be anxiety-inducing financial data into an environment of confident capability and supportive service.
Press Kit
- Unique Properties
- Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
- Dimensions & Packaging
- iOS, Android
- Tags
- Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
- Production Technology
- The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript - Design Challenge
- To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
- Project Duration
- The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
- Operation Flow
- Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
- Research
- With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
- Inspiration
- We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
- Image Credits
- Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019. - Patents
- Copyrights belong to Akbank T.A.Ş, 2019.
Colors of Akbank Mobile App
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