Bronze Website and Web Design · 2020
Another Japan Yamagata Website
by Tsutomu Tojo
- A' Design Award 2020 Bronze Winner in Website and Web Design
- Awarded April 15, 2020
- CLIENT: Takamiya Hotel Group
- Estimated Number of Design Views: 23,803
- Verification code 6D3176EA3D · Verify this award
About Another Japan Yamagata Website
A visual representation of traditional Japanese Zen spirit and modern hotel functions. It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind. All of this website exists only to convey the charm of the hotel. If you browse this website, you will surely want to visit to Yamagata.
Press Kit
- Unique Properties
- A visual representation of traditional Japanese Zen spirit and modern hotel functions.
It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind. - Dimensions & Packaging
- This website is a responsive website.Provide users with the best display according to the screen size.
- Tags
- website, hotel, web design, japan, onsen, ryokan, resort
- Production Technology
- No special techniques or methods were required.
Branding as usual, marketing, creating a story and visualizing.
They all contribute to the user.
We focused solely on telling users what they wanted to do. - Design Challenge
- The difficult part of this project is that it supports 8 languages.
We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design. - Project Duration
- The project started in December 2016 in Yamagata, Japan.
- Operation Flow
- With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.
- Research
- We interviewed foreign tourists directly about content that is of interest as a travel destination.
Based on that, we designed the story and reflected it in the content and visuals. - Inspiration
- As an inbound appeal, the survey results showed that it was difficult for the group alone to search.
Also, in the case of inbound, most repeaters who visit Japan more than once come to the region.
Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was. - Image Credits
- Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016. - Patents
- Copyright Takamiya hotel group 2015.
Colors of Another Japan Yamagata Website
Design Interview about Another Japan Yamagata Website
In all my design work, I get inspiration from the Japanese “Zen Spirit”.
Zen style design is characterized by simple, elegant and powerful message.
Zen style design is characterized by simple, elegant and powerful message.
I focused on firmly communicating the goodness of Yamagata to travelers visiting Japan from overseas.
Many of the users who viewed this site would like to visit Yamagata during their trip to Japan.
Many of the users who viewed this site would like to visit Yamagata during their trip to Japan.
In a few years, I'll suggest clients to renew their website.
Good design is universal, but it's still a bad idea to ignore trends.
Good design is universal, but it's still a bad idea to ignore trends.
I decided the concept in about a week while communicating with the clients.
I designed it at the request of a company.
It is a design that realizes the client's desire to convey the charm of a traditional Japanese hotel with a history of 300 years to people all over the world.
It is a design that realizes the client's desire to convey the charm of a traditional Japanese hotel with a history of 300 years to people all over the world.
Since my award-winning work is a website, no special manufacturing process is required, but all copyrights are transferred to the client.
Of course, the client's permission is fully obtained upon entry.
Of course, the client's permission is fully obtained upon entry.
I wanted you to know the charm of Yamagata city, and created this design to maximize it.
Since this is a website for tourists, I decided to use this design because I think it is more appealing to use large photographs rather than posting many detailed explanations.
Since this is a website for tourists, I decided to use this design because I think it is more appealing to use large photographs rather than posting many detailed explanations.
No designers were influenced by the design of this website.
Instead of the existing design, the design focuses on the psychology and behavior of the user.
Instead of the existing design, the design focuses on the psychology and behavior of the user.
No designers were influenced by the design of this website.
Instead of the existing design, the design focuses on the psychology and behavior of the user.
Instead of the existing design, the design focuses on the psychology and behavior of the user.
When appealing to the world, the local area alone is trying to appeal, so we have considered the surrounding area as one piece of content.
When we hear Japan, many people imagine Tokyo or Kyoto. That's not a mistake, but the true Japaneseness can be seen in a small town without a name.
Another Japan that is different from Japan that everyone knows. That is "Another Japan".
Another Japan that is different from Japan that everyone knows. That is "Another Japan".
I used Adobe products such as Photoshop and Illustrator and the code editor "Coda".
It is not just about advertising by one company, but about the appeal of the entire area.
This is a technique called "Shakkei(borrowing scenery)" used in Japanese gardens, and I incorporated it into my website.
This is a technique called "Shakkei(borrowing scenery)" used in Japanese gardens, and I incorporated it into my website.
In most cases, I do all the projects alone. So is this project.
For websites, everything is a gift of technology.
Hurray for technology!!!!
Hurray for technology!!!!
I studied behavioral psychology of overseas travelers visiting Japan and economic activities based on it.
To that end, we conducted interviews with more than a dozen travelers and analyzed the information obtained from them.
To that end, we conducted interviews with more than a dozen travelers and analyzed the information obtained from them.
Targeting travelers from various countries such as the United States, Europe, and Asia, it was very difficult to design each preference into the greatest common denominator.
I was recommended by the secretariat and decided to apply.
In the past, I often created targeted designs, but this time I learned how to extract the greatest common divisor of designs that people around the world like and challenged myself. I feel it worked.
Japanese culture is a culture that values the attention to detail. It is a very important element for design. Born and raised in Japan, I have acquired a sense of nature and attention to detail. I think that is my personality as a designer.
I am grateful to my hometown of Japan and its culture.
I am grateful to my hometown of Japan and its culture.