Silver Packaging Design · 2024
Bedtime Story Boutique Chocolate Packaging
by Xi Yang
- A' Design Award 2024 Silver Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Amovo
- Estimated Number of Design Views: 41,133
- Verification code 3B6147561F · Verify this award
About Bedtime Story Boutique Chocolate Packaging
This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor: be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
This distinguished packaging design exemplifies contemporary approaches to confectionery presentation that elevate commercial product design to the realm of considered visual storytelling. The designer demonstrates remarkable facility in orchestrating diverse material surfaces, from the ethereal opalescence of holographic substrates to the grounded sophistication of matte black and warm metallic gold finishes, creating a collection that rewards both distant appreciation and intimate examination. The silhouetted illustrations adorning each package establish narrative continuity across the product line while allowing individual differentiation, depicting dreamlike scenarios that evoke the intimacy of bedtime storytelling traditions. The typographic treatment achieves elegant functionality, with bold percentage numerals communicating cocoa content with immediate clarity while supporting text in both Latin and logographic characters addresses diverse audiences with equal consideration. The holographic surfaces introduce an element of transformation and wonder, their colors shifting with viewing angle in a manner that suggests the mutable nature of imagination and dreams. The presentation within a wire basket creates an environment of curated abundance, suggesting the pleasure of selection while the overlapping arrangement creates visual dynamism that draws the eye through the composition. The choice of zenithal perspective and stark black background demonstrates sophisticated understanding of how contextual framing amplifies product presence, allowing the packaging's inherent luminosity to emerge from darkness like treasures revealed. The work participates in contemporary design conversations around material innovation, narrative branding, and the elevation of everyday objects into aesthetic experiences. Viewers might contemplate how packaging design shapes our anticipation of sensory pleasure, or how visual storytelling transforms commercial objects into carriers of emotional meaning and cultural connection.
Press Kit
- Unique Properties
- This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
- Dimensions & Packaging
- 19X7X4.5CM
- Tags
- Chocolate, Gourmet Chocolate
- Production Technology
- The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
- Project Duration
- The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.
- Inspiration
- Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
Colors of Bedtime Story Boutique Chocolate Packaging
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Premium Natural Chocolate Collection
We craft pure cocoa butter chocolates with simple, natural ingredients. Our award-winning collection combines traditional chocolate excellence with modern health consciousness, offering sugar-free and low-sugar options that preserve authentic chocolate essence.
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